Brand Tone

Caring, Empathetic, Trustworthy, Expert, Positive, Reassuring, Natural, and Health-Conscious

Brand Values

• •Canine Well-being: dedicated to the happiness and health of every dog
• •Quality and Efficacy: premium, natural dog supplements, high-quality, safe ingredients
• •Natural Ingredients: all-natural, GMO-free, and grain-free ingredients
• •Family-Oriented and Passion-Driven
• •Transparency and Guidance: a leading voice in pet nutrition, guiding dog owners

Best Practices

• •Prioritize "Pet-Parent" Language: Use warm, empathetic language that resonates with dog owners' love and concern for their pets. Words like "furry friend," "companion," "beloved," and "cherished" can be effective.
• •Emphasize Benefits, Not Just Features: While mentioning key ingredients (like Glucosamine, Omega-3) is important, always tie them back to the tangible benefits for the dog (e.g., "supports joint flexibility and comfort," "promotes a shiny coat and healthy skin").
• •Maintain a Positive and Hopeful Outlook: Focus on the positive impact of the supplements on a dog's life and vitality. Avoid overly clinical or fear-based messaging.
• •Reinforce Trust and Expertise Subtly: Weave in mentions of "natural ingredients," "GMP certified," "expertly formulated," or "inspired by nutritional science" to build confidence without sounding arrogant.
• •Be Authentic and Relatable: Share the brand story and the inspiration behind the products (like Luna) where appropriate to create a genuine connection with the audience. Use language that feels honest and straightforward.

Social Perception

Positive Customer Experiences, Effective Products, Good Value (for some), Trust in Quality

Copy Examples

• •Headline: Give Your Best Friend the Gift of Vibrant Health. Discover Petlii's Natural Supplement Chews. Body: Inspired by our own beloved Luna, Petlii chews are crafted with 30 years of nutritional expertise and the finest all-natural, GMO-free ingredients. Because a happy, healthy dog means a happy you. See the difference a little chew can make.
• •Headline: Wagging Tails & Renewed Zest: The Petlii Promise. Body: Is your furry companion slowing down or losing their sparkle? Our vet-informed supplement chews are designed to support everything from playful joints to a glossy coat and happy tummy. Made with love, backed by science.
• •Headline: More Than Just a Treat, It's a Daily Dose of Wellness. Body: Petlii supplement chews make health easy and delicious. No more pill struggles! Just a tasty, natural chew packed with everything your dog needs to thrive. Because their well-being is our passion.
• •Headline: The Natural Choice for a Longer, Happier Life Together. Body: Choose Petlii for GMP-certified, natural supplements you can trust. We’re dedicated to enhancing the lives of dogs across the UK and Ireland, one joyful chew at a time. Explore our range and find the perfect support for your loyal friend.
• •Headline: From Our Family to Yours: Premium Care for Your Canine Companion. Body: Born from a love for dogs and a legacy in animal nutrition, Petlii offers palatable, health-boosting chews. We understand the bond you share, and we’re here to help you provide the very best.