Brand Tone

friendly, caring, and innovative

Brand Values

• •Nurturing Bonds
• •Responsible Pet Care
• •Innovation and Design
• •Community-Crafted
• •Health and Happiness
• •Convenience and Peace of Mind

Best Practices

• •Emphasize the Pet-Owner Bond: Always frame product benefits in the context of how they improve the relationship and well-being of both the pet and the owner. Use language that reflects love, care, and companionship.
• •Highlight Innovation with Purpose: When showcasing technological features, explain how they directly translate to tangible benefits for the pet (e.g., freshness, health, comfort) and the owner (e.g., convenience, peace of mind, connection). Avoid overly technical jargon.
• •Maintain a Friendly and Approachable Voice: Use warm, empathetic, and understanding language. Address pet owners as fellow pet lovers.
• •Be Reassuring and Trustworthy: Acknowledge the concerns pet owners might have (e.g., being away from their pets, ensuring their pet's health) and position Petlibro products as reliable solutions.
• •Showcase Design and Aesthetics: Subtly weave in the "design-minded" aspect by describing how products fit beautifully and practically into modern homes, enhancing the shared living space.

Social Perception

Petlibro is generally perceived as a provider of innovative and convenient pet tech products that aim to simplify pet care. While many users are satisfied, concerns about product reliability and customer support exist, indicating areas for improvement.

Copy Examples

• •Headline: Keep the bond strong, even when you're not home. Petlibro: Smart care for your best friend. Body: Juggling a busy life doesn't mean compromising on your pet's happiness. Our intelligent feeders and fountains ensure they're always cared for, just the way you would. Because every purr and tail wag matters.
• •Headline: Designed for them, inspired by you. Discover the Petlibro difference. Body: We get it. They're family. That's why our award-winning pet tech is thoughtfully designed to blend seamlessly into your home and their routine, making every day easier and every moment together more joyful.
• •Headline: Peace of mind in every portion. Healthy habits, happy pets, simpler for you. Body: Worry less about meal times and more about cuddles. Petlibro’s automatic feeders provide precise portions and timely meals, supporting your pet’s health and giving you one less thing to think about. It's smart pet parenting, simplified.
• •Headline: Fresh water, happy hydration. Petlibro fountains, because they deserve the best. Body: Encourage your furry friend to drink more with our ultra-filtered, automatic water fountains. Designed for freshness and whisper-quiet operation, it’s the worry-free way to keep them healthy and hydrated.
• •Headline: More than just tech, it's connection. Petlibro - empowering your love for them. Body: From app-controlled feeding schedules to innovative designs that prioritize their well-being, every Petlibro product is crafted to enhance the special connection you share with your pet. Experience the future of pet care, today.