Brand Tone

Caring and Nurturing, Innovative and Tech-Savvy, Modern and Design-Conscious, Reliable and Trustworthy, Friendly and Approachable

Brand Values

• •Strengthening Bonds
• •Pet Well-being
• •Innovation and Technology
• •Quality and Design
• •Convenience for Owners
• •Community and Customer Focus

Best Practices

• •Prioritize the Pet-Owner Bond: Always frame messaging around how PETLIBRO products enhance the relationship between people and their pets. Use words that evoke love, care, companionship, and family.
• •Highlight Tech with a Human Touch: When discussing smart features, focus on the benefits for both the pet (consistent care, freshness) and the owner (peace of mind, convenience, connection). Avoid overly technical jargon; keep it accessible.
• •Maintain a Modern and Clean Aesthetic in Visuals and Language: Use clear, concise language. Ensure all communications reflect the sleek, thoughtful design of the products.
• •Be a Helpful Resource: Provide valuable information and support. In customer interactions and content, aim to be a trusted partner in pet care, offering solutions and reassurance.
• •Emphasize Reliability and Peace of Mind: Consistently communicate how PETLIBRO products provide a dependable way to care for pets, giving owners confidence and reducing worry.

Social Perception

Generally perceived as a provider of innovative and helpful pet tech products that solve real problems for pet owners, such as ensuring pets are fed on time and maintaining fresh water. Many customers appreciate the convenience and peace of mind PETLIBRO products offer. The sleek design is also a plus for many.

Copy Examples

• •Headline: Keep the Happy Howls Coming, Even When You're Not Home. Body: Life gets busy, but your furry friend's routine doesn't have to skip a beat. PETLIBRO smart feeders ensure perfect portions right on schedule, so you can focus on your day, knowing they're cared for with love. Explore peace of mind today. Call to Action: Discover Smart Feeding
• •Headline: Fresh Water, Happy Pet, Stylish Home. Body: Introducing the PETLIBRO AquaFlow Fountain – where hydration meets design. Our ultra-filtered, whisper-quiet fountains encourage your pet to drink more, while seamlessly blending into your home décor. Because their health and your style matter. Call to Action: Shop Fountains
• •Headline: More Than Just a Feeder. It's a Connection. Body: With PETLIBRO's app-controlled feeders, you're always close by. Schedule meals, adjust portions, and even leave a loving voice message from anywhere. Strengthening your bond, one meal at a time. Call to Action: Learn About App Features
• •Headline: Designed for Their Well-being. Engineered for Your Life. Body: At PETLIBRO, we craft every product with your pet's happiness and your convenience in mind. From smart feeders that keep food fresh to fountains that entice picky drinkers, discover the perfect blend of care and innovation. Call to Action: See Our Innovations
• •Headline: Worry-Free Weekends are Here. Body: Planning a getaway? PETLIBRO ensures your beloved companion enjoys their meals on time, every time. Reliable, easy to use, and always there for them – just like you. Travel with confidence, knowing they're in good paws (and tech). Call to Action: Explore Vacation Solutions