Tono de Marca

Personal and Heartfelt, Warm and Friendly, Caring and Trustworthy, Charming and Whimsical

Valores de Marca

• •Craftsmanship and Quality
• •Personalization and Uniqueness
• •Love and Tenderness
• •Community
• •Customer Trust

Mejores Prácticas

• •Always Speak from the Founder's Voice: Use "I" (Je) when communicating, especially in social media captions and email newsletters. This reinforces the personal, small-business feel that customers love.
• •Infuse Language with Emotion: Use words like "tenderness" (tendresse), "love" (amour), "magic" (magie), "treasure" (trésor), and "sweetness" (douceur). This aligns with the brand's core values.
• •Tell the Story Behind the Products: Don't just sell an item; sell the care and purpose behind it. Explain that it was "designed to soothe," "created to be a keepsake," or "inspired by my own children."
• •Maintain a Warm and Inclusive Tone: Address the community with friendly, familiar terms (e.g., "Coucou les p'tits loups," "Hello everyone"). Actively engage with comments by asking questions and responding personally.
• •Prioritize Personalization in All Communication: Whenever possible, use the customer's name (in emails, DM replies). In public-facing copy, consistently emphasize that the products themselves are personalized, as this is the brand's key differentiator.

Percepción Social

A Go-To Source for High-Quality, Personalized Baby Gifts, An Authentic Small Business, Highly Recommended

Ejemplos de Copy

• •A little new one has joined the Flocons family! ✨ Introducing our 'Sweet Dreams' musical nightlight, thoughtfully designed to accompany your treasures' nights. Each piece is personalized by hand in our workshop, just for you. Which of our melodies will you choose to tuck your baby in?
• •Searching for the perfect, unique birth gift? Imagine the joy of giving a handmade creation, personalized with the baby's name. At Petits Flocons d'Elo, every pacifier clip and rattle is made with love and care. Discover our creations and give a memory that lasts a lifetime.
• •Unique creations, handmade with love for your little treasures.
• •Subject: A touch of magic for your little Snowflake ✨ Hello [Customer Name], I hope you are well! Just a little note to tell you that I'm working on new pastel colors for the spring collection. I can't wait to show you these little wonders, designed to bring even more softness into your babies' daily lives. With all my tenderness, Elo.
• •Thank you so much for your lovely feedback! I am so happy that you like the little creation. It's a joy to know that it will accompany your treasure. ❤️