Brand Tone

Passionate, Friendly, Creative, Community-focused, Humble & Authentic

Brand Values

• •Creativity & Originality
• •Quality
• •Passion for K-pop Culture
• •Connection with Community
• •Supporting Small Business/Independent Artists

Best Practices

• •Embrace the Passion: Always let your genuine love for K-pop and art shine through. Use enthusiastic and expressive language.
• •Be Relatable and Personal: Share glimpses behind the scenes, talk directly to your audience (using 'I' and 'you'), and don't be afraid to show your personality (like Lisa's humor about her cat Pou).
• •Foster Community: Ask questions, run polls, respond to comments, and make your audience feel like they are part of the Petit Puffin Studio family. Reference shared fan experiences.
• •Highlight Artistry and Uniqueness: Emphasize that the products are original designs and often handmade, connecting customers to the creative process.
• •Maintain Authenticity: Be transparent about being a small business and the nature of handmade products. This builds trust and resonates with customers who appreciate supporting independent creators.

Social Perception

Positive, Engaged Community, Artistic and Talented, Reliable

Copy Examples

• •✨ Calling all [Fandom Name]! ✨ Your new must-have accessory has just dropped! I poured all my love for [Group Name]'s latest comeback into this [Product Type] design, and I can't WAIT for you to see it! 😍 Let me know what you think in the comments! 👇 #kpopmerch #[GroupName] #petitpuffinstudio #fanmade #[NewSongTitle]
• •Still buzzing from Japan Touch Lyon! 💖 Meeting so many of you and seeing your excitement for my K-pop creations was EVERYTHING! Thanks for stopping by the Petit Puffin Studio booth – you made my weekend! Who should I design for next? 🤔 #japantouch #kpopfanart #smallbusiness #kpopjewelry #grateful
• •Show your love for [Group Name] with this unique enamel pin, designed by a fellow fan! ✨ Crafted with care and inspired by their iconic [Song/MV/Theme], it's the perfect subtle nod to your faves. Made for Stays, by a Stay! 😉 Pin it to your bag, jacket, or pinboard! #kpopin #[GroupName] #subtlekpop #petitpuffinstudio
• •💖 New Arrivals + A Special Thank You From Lisa @ Petit Puffin Studio! 💖 Body Snippet: Hey K-pop bestie! Lisa here from Petit Puffin Studio! I'm SO excited to share some brand new designs inspired by [Group 1] and [Group 2] – I think you're going to love them! As a little thank you for being part of our amazing community, enjoy 10% off your next order with code THANKYOU10. Your support means the world to this small artist! 😊
• •What's your all-time favorite K-pop concept? 🤔 I'm always looking for new inspiration for Petit Puffin Studio designs! Drop your faves below – maybe you'll see it in a future collection! 👇 Let's chat K-pop! #kpopcommunity #designinspiration #petitpuffinstudio #fanmerch