Brand Tone

Empowering & Confident, Sophisticated & Elegant, Timeless & Ageless, Artistic & Unique, Approachable Luxury, Proud & Passionate

Brand Values

• •Empowerment
• •Quality Craftsmanship
• •Timeless Design
• •Individuality & Self-Expression
• •Made in USA
• •Versatility & Practicality
• •Passion for Design

Best Practices

• •Ensure copy consistently aims to uplift and inspire confidence. Use strong, positive verbs and focus on how the clothing makes the wearer *feel*.
• •Avoid language tied to fleeting trends. Instead, highlight the enduring quality, versatility, and classic appeal of the designs that suit women of all ages.
• •Use descriptive language that speaks to the quality of materials (especially "luxury knits," "fine mesh"), the uniqueness of prints, and the care in manufacturing ("Made in USA").
• •The tone should be sophisticated but not unapproachable. It's luxury with a practical, wearable sensibility for the modern, active woman.
• •Weave in her passion, experience, and dedication to empowering women through her designs, reinforcing authenticity and expertise.

Social Perception

Respected Designer, High-Quality Niche Brand, Empowering for Women, Associated with Miami Style, Celebrity Endorsement

Copy Examples

• •**Headline:** Define Your Own Era. **Body:** Petit Pois by Viviana G isn't just clothing; it's a celebration of your timeless strength and unique elegance. Discover luxury knits and artful mesh, proudly crafted in Miami to empower the woman you are, and the woman you're becoming. Wear your confidence.
• •**Headline:** The Art of Being You. Magnified. **Body:** Express every facet of your vibrant self. Viviana Gabeiras designs for the woman who moves through life with passion and purpose. Our signature prints and luxurious textures are your canvas for effortless sophistication, every day.
• •**Headline:** Ageless Style. Limitless Confidence. **Body:** Forget trends that fade. Embrace designs that endure. Petit Pois by Viviana G offers a new vision of contemporary fashion where elegance is ageless, and comfort is queen. Feel the difference of meticulously crafted, American-made quality.
• •**Headline:** From Miami, With Empowerment. **Body:** Each Petit Pois piece is more than a garment – it’s a statement. Designed by Viviana Gabeiras and made with heart in the USA, our collections are an ode to the confident, modern woman who values both artistry and effortless style.
• •**Headline:** Feel the Power of the Perfect Mesh. **Body:** Discover the signature touch of Viviana Gabeiras. Renowned for her innovative use of luxury mesh and knits, Petit Pois brings you designs that are both an empowering layer of skin and a testament to timeless American craftsmanship.