Brand Tone

Caring & Affectionate, Handmade & Artisanal, Gentle & Delicate, Personal & Thoughtful, Friendly & Approachable

Brand Values

• •Craftsmanship & Quality
• •Care & Tenderness
• •Uniqueness & Personalization
• •Joy & Celebration
• •Safety & Delicacy

Best Practices

• •Embrace 'Mimo': Always circle back to the core concept of 'mimo' – care, tenderness, affection. Use synonyms and related heartfelt language consistently (e.g., lovingly crafted, made with heart, gentle touch, sweet details).
• •Highlight the 'Handmade' Aspect: Remind the audience that products are not mass-produced. Use phrases like 'crafted by hand,' 'artisanal touch,' 'unique creation,' 'made with care by our artisans.'
• •Focus on the Recipient & Occasion: Tailor copy to resonate with the emotions of parents, gift-givers, and the significance of childhood milestones. Speak to the joy, love, and celebration surrounding these moments.
• •Maintain a Gentle & Positive Voice: Avoid overly aggressive sales language. Keep the tone soft, inviting, and positive, reflecting the delicate nature of the products and the target audience. Use warm and friendly language in all communications, including customer service responses.
• •Visual-Verbal Cohesion: Ensure that the copy complements the soft, delicate, and liebevoll imagery used on the website and social media. The words should evoke the same feelings as the visuals. For example, if the image is of a soft, pastel-colored baby blanket, the copy should reinforce that gentleness.

Social Perception

Positive, Trusted for Gifts, Associated with Care, Aesthetically Pleasing

Copy Examples

• •Wrap your little one in the softest embrace. ✨ Our new collection of organic cotton muslins is here, handmade with all the 'mimo' your baby deserves. Perfect for snuggles, swaddles, and those precious quiet moments. Discover the collection – link in bio! #ConMuchoMimo #HandmadeWithLove #BabyEssentials #OrganicBaby
• •Searching for a gift that whispers 'you're special'? 💖 Our personalized name pacifier holders are crafted with care, detail by detail, to create a unique treasure for a unique little star. Order yours today and give a gift from the heart. #ConMuchoMimo #PersonalizedBabyGifts #RegalosConAlma #HechoAMano
• •At Con Mucho Mimo, every stitch, every bead, every detail is infused with affection. We believe in creating more than just products; we craft keepsakes that celebrate the tender moments of early childhood. Because the little things, made with great love, matter most. #OurStory #TheMimoTouch #CraftedWithCare
• •Celebrating a blessed milestone? 🕊️ Our delicate baptismal candles and keepsake boxes are designed to honor these cherished moments with grace and tenderness. Find the perfect, lovingly made detail for their special day. #ConMuchoMimo #BaptismGift #Christening #SpecialKeepsakes #HandmadeBlessings
• •What's the most 'mimo' (tender/caring) moment you've shared with your little one this week? 🥰 We love hearing your stories! Share in the comments below and let's spread the sweetness! 👇 #MimoMoments #ParentingJoy #ConMuchoMimoCommunity #ShareTheLove