Brand Tone

Elegant, Traditional, Quality-Focused, Welcomingly Exclusive, Innovative within Tradition

Brand Values

• •Heritage and Tradition
• •Quality and Excellence
• •Innovation
• •Customer Experience
• •Hungarian Gastronomic Asset

Best Practices

• •Emphasize Heritage and Authenticity: Consistently weave in the brand's rich history (established 1858), its founders, and its commitment to traditional Hungarian confectionery. Use words like "legacy," "historic," "since 1858," "original recipes."
• •Use Elegant and Evocative Language: Employ descriptive adjectives that convey sophistication, quality, and the unique ambiance of the café. Think "exquisite," "luxurious," "handcrafted," "iconic," "storied," "grandeur."
• •Highlight Quality Ingredients and Craftsmanship: Mention the use of fine, fresh ingredients and the artisanal approach to creating pastries and confections. Phrases like "finest ingredients," "art of patisserie," "handcrafted daily" reinforce this.
• •Balance Tradition with Innovation: While celebrating the past, also showcase the brand's ability to innovate and offer new experiences or modern takes on classics. Use terms like "reimagined," "contemporary creations," "new flavors," "evolving tradition."
• •Maintain a Welcoming yet Refined Voice: The tone should be inviting but maintain an air of sophistication and exclusivity that aligns with a premium experience. Avoid overly casual slang while still being approachable and warm, especially when addressing a global audience and tourists.

Social Perception

Iconic and Legendary, A "Must-Visit" Tourist Destination, Elegant and Beautifully Decorated, High Quality (but Pricey), A Place for Indulgence and Special Occasions, Historically Significant

Copy Examples

• •Experience 165 Years of Sweet Traditions. Step into Gerbeaud, where Budapest's rich history is savored in every bite. Since 1858, we've been crafting exquisite cakes and confections, a timeless indulgence in the heart of the city. Discover the legacy, taste the artistry.
• •The Art of Hungarian Patisserie, Reimagined. At Gerbeaud, heritage inspires innovation. Relish our classic Dobos and Esterházy cakes, or delight in contemporary creations, all handcrafted with the finest ingredients and a passion for perfection. A symphony of flavor awaits.
• •Your Moment of Viennese Grandeur in Budapest. More than a café, Gerbeaud is an experience. Luxuriate in an ambiance of belle époque elegance, where every detail echoes a storied past. Join us for an unforgettable taste of European coffeehouse culture.
• •From Our Heart, To Your Home: The Gerbeaud Webshop. Can't make it to Vörösmarty Square? Let Gerbeaud come to you. Order our iconic pastries and signature chocolates online, and bring a touch of Budapest's legendary confectionary art to your table. The tradition continues, wherever you are.
• •Where Every Slice Tells a Story. Since 1858, Gerbeaud has been more than just a name; it's a promise of unparalleled quality and timeless recipes. Indulge in the authentic taste of Hungarian confectionery, a cherished tradition passed down through generations.