Brand Tone

Passionate & Enthusiastic, Artistic & Appreciative, Authentic & Personal, Knowledgeable & Niche-Specific, Inspirational, Slightly Edgy/Cool

Brand Values

• •Passion for Cycling
• •Artistic Quality & Craftsmanship
• •Authenticity
• •Community
• •Inspiration & Emotion
• •Originality

Best Practices

• •Embrace Cycling Vernacular: Use terms, locations, and cultural references that resonate authentically with cyclists. Don't be afraid to get a bit technical or "insider" where appropriate, as it builds community.
• •Highlight the "Epicness" and Emotion: Cycling is often about overcoming challenges, breathtaking views, and intense feelings. Let the copy reflect this passion and the emotional connection to the sport. Use strong verbs and evocative adjectives.
• •Emphasize Artistry and Quality: Consistently mention the quality of materials (Giclée prints, specific fabrics), the originality of the designs, and the artistic vision behind the products. This justifies the premium nature of the items.
• •Maintain an Authentic Artist's Voice: Whether it's directly from the artist or written in a way that reflects their passion, keep the personal touch. Share the inspiration behind pieces, the process, or personal cycling experiences.
• •Keep it Visually Connected: Ensure the copy complements the visual style. If the art is bold and dynamic, the copy can be too. If it's more reflective, the tone can adjust accordingly. The "🤘" emoji is a good small example of adding personality that matches a certain visual energy.

Social Perception

Niche Appeal: Likely perceived as a specialized brand catering to a specific interest group (cycling enthusiasts who appreciate art)., High Quality: The emphasis on print quality and original art likely leads to a perception of a premium, though accessible, product., Artistically Credible: The connection to a specific artist (though not always named prominently, the "artist and cyclist" bio helps) lends credibility., Passionate Community Member: Viewed as a brand that "gets" cycling culture, not just an opportunistic seller. Instagram interactions, when positive, reinforce this., Customers who purchase are likely looking for unique items that reflect their passion for cycling, for their own homes or as gifts for fellow cyclists. They likely appreciate the artistic interpretation of the sport.

Copy Examples

• •Feel the ascent. Taste the victory. Our new 'Alpe d'Huez' Giclée Print isn't just art; it's the soul of the climb, captured on museum-quality paper. Bring the epic home. 🤘 #CyclingArt #AlpedHuez #PetitGegant
• •Sketchbook scribbles evolving into something bigger. Every line fueled by yesterday's ride, every color chosen to echo the grit and glory of the peloton. This is where passion meets pigment. #CyclingArtist #BehindTheArt #PetitGegant #BarcelonaCycling
• •More than just a brand, Petit Gegant is one artist's love letter to cycling. Born from the roads of Barcelona and the sheer epicness of the sport, we craft original art and high-quality prints that speak to the heart of every cyclist.
• •🔥 Fresh Watts & Fresh Prints: The [Collection Name] Is Here!
• •Wear your passion. This isn't just a t-shirt; it's a statement. Featuring an original Petit Gegant design inspired by [specific cycling element, e.g., 'the cobbled classics'], it's made for those who live and breathe cycling. Premium soft cotton for all-day comfort, on or off the bike. #CyclingApparel #RideInStyle