Brand Tone

Friendly, encouraging, whimsical, welcoming, accessible, warm, and gently guiding, making miniature art approachable.

Brand Values

• •Appreciation for the "Little Things"
• •Creativity and Self-Expression
• •Community and Connection
• •Patience and Encouragement
• •Charitable Spirit

Best Practices

• •Emphasize "Fun" and "Ease": Always frame the creative process as enjoyable and accessible. Use words like "easy," "step-by-step," "no experience necessary," and "fun for all ages" to alleviate any intimidation.
• •Tell the Founder's Story: Continue to weave Lily's personal narrative into the brand's messaging. It's a powerful and authentic story that resonates with customers and anchors the brand's values.
• •Showcase Customer Creations: Regularly feature photos and videos of customers with their finished projects (with their permission). This not only provides social proof but also reinforces the message that anyone can be creative.
• •Use a Warm and Encouraging Voice: In all communications, from social media captions to email responses, maintain a friendly, patient, and encouraging tone. Phrases like "we can't wait to see you," "you'll do great," and liberal use of positive emojis can help.
• •Focus on the "Why" not just the "What": Instead of just advertising a workshop, focus on the emotional benefit: "unwind and relax," "create lasting memories," "discover a new passion." This connects with the core values of the brand beyond the physical product.

Social Perception

A charming, delightful hidden gem offering a high-quality, unique, therapeutic, and enjoyable escape. Perceived as family-friendly, with the founder Lily Wong's personal touch and patient teaching style highly valued.

Copy Examples

• •The best things in life are sweet, small, and made with a little bit of love. ✨ Come discover the joy of creating your own tiny treasures in our workshop. #PetiteWorkshop #MiniatureArt #ClayCreations #TorontoCrafts #TheLittleThings
• •Tired of the same old dinner-and-a-movie date night? Get creative and cozy with your special someone at Petite Workshop! Craft adorable miniature keepsakes together and make a memory that's as unique as your love story. Book your spot today! #DateNight #TorontoEvents #CouplesActivity #DIY #PetiteWorkshop
• •Make this holiday season memorable with a touch of handmade magic! Our festive miniature workshops are the perfect way to create unique gifts and spend quality time with loved ones. Sign up now and craft some cheer! #HolidayWorkshop #DIYGifts #MarkhamEvents #FamilyFun #PetiteWorkshop
• •Unleash your inner artist! 🎨 Our clay workshops are perfect for beginners and seasoned crafters alike. Come relax, create, and make something amazing with us. #DIY #Crafts #Miniatures #Toronto #ArtClass
• •A little something to brighten your day... 💌