Brand Tone

Sentimental, Gift-Oriented, and Modern

Brand Values

• •Quality
• •Meaningful Design
• •Connection

Best Practices

• •Center Copy on Emotion: Every piece of copy, from product descriptions to ads, should focus on the emotions of connection, love, and nostalgia. Use words that evoke feeling and sentiment.
• •Tell a Story: Frame products as part of a larger narrative. Instead of just listing features, describe the moment the gift will create or the memory it will preserve.
• •Use "You" and "Your": Address the customer directly to create a personal connection. Make them the protagonist in the story of the gift-giving experience.
• •Maintain a Warm and Approachable Voice: The tone should feel like a caring friend is helping you find the perfect, meaningful gift. Avoid overly formal or technical language.
• •Highlight the 'Why' Over the 'What': While product details are important, the marketing message should always lead with the "why" – the reason the gift is special and meaningful. The value is in the emotion, not just the object.

Social Perception

Positive but fragmented; driven by user-generated content due to lack of official brand social media presence.

Copy Examples

• •Capture more than a photo; save a feeling. Our Memory Box turns your favorite moments into a glowing keepsake, a timeless reminder of the light they bring to your life. It's not just a gift, it's a memory you can hold.
• •Let your love shine from the heart of your home. Our custom photo magnets frame your cherished memories with a touch of light, turning your fridge into a gallery of unforgettable moments. The perfect small gift with a big impact.
• •In a world of fleeting moments, Petite Lights helps you hold on to what matters. We create more than gifts; we create glowing reminders of love, laughter, and connection. Light up their life with a memory that lasts.
• •This Valentine's, go beyond flowers. Give the gift of a shared memory, beautifully illuminated. Our handcrafted pieces are designed to make your special someone feel seen, loved, and cherished forever.
• •Cool, cute, and captivating. The Petite Lights Fan is here to add a touch of whimsy and a refreshing breeze to your space. It's the little luxury you didn't know you needed.