Brand Tone

friendly, personal, and aspirational

Brand Values

• •Personalization and Customer Care
• •Curated Quality
• •Authenticity
• •Versatility and Style
• •Community

Best Practices

• •Maintain the Personal Voice: Continue to use "I" and "we" in communications, and feature the owner, Marina. This authenticity is a key differentiator. The "voice" of the brand should always be warm, welcoming, and knowledgeable.
• •Tell Product Stories: Instead of just listing features, tell the story behind a product. Why was it chosen for the shop? How does it feel to wear or use it? This enhances the perceived value and connects with customers on an emotional level.
• •Encourage User-Generated Content: Gently encourage customers to share photos of their purchases using a specific hashtag. Featuring these posts would build a stronger sense of community and provide social proof, strengthening the brand's perception.
• •Use Consistent and Aspirational Language: Employ words that evoke feelings of elegance, comfort, and self-care across all platforms. Phrases like "curated for you," "effortless style," and "a touch of beauty" reinforce the brand's values.
• •Be Descriptive and Sensory: When writing copy, appeal to the senses. Instead of "Blue scarf," try "A whisper-soft scarf in the hue of a summer sky." This creates a more vivid and desirable picture for the customer, compensating for the inability to touch the product online.

Social Perception

The perception is that of a charming local boutique with a tasteful selection, run by a passionate owner. It is viewed as a go-to spot for unique gifts and personal treats, rather than a large, impersonal retailer. The brand is perceived as reliable and stylish within its immediate community.

Copy Examples

• •Step into your weekend story. This dress isn’t just fabric; it’s a feeling. The perfect blend of effortless elegance for a sunny brunch or a sunset stroll. Ready to make memories? Find it in-store and online. #PetiteCherieStyle #WeekendVibes #ItalianBoutique
• •Your home should be your sanctuary. Transform your space with our new collection of artisanal home fragrances. Each scent is a whisper of tranquility and comfort. Come discover your signature scent at Petite Chérie. #HomeDecor #AgrateBrianza #SelfCare
• •Outfit of the Day check! From morning coffee to evening out, this versatile look has you covered. ✨ Which piece is your favorite? Let me know in the comments! #OOTD #GetReadyWithMe #ShopLocal
• •The Art of the Final Touch. Elevate any outfit with our curated collection of bijoux and accessories. Hand-picked for the modern woman who values style and substance. Explore the collection.
• •A little something for you, Chérie… | New Arrivals Inside