Brand Tone

Friendly, warm, inspiring, joyful, positive, educational, conscientious, and thoughtful, conveying a sense of wonder.

Brand Values

• •Sustainability
• •Good Design
• •Child Development
• •Safety and Quality
• •Ethical Production

Best Practices

• •Prioritize Positivity and Wonder: Frame all communication with a sense of optimism and the magic of childhood. Use joyful and encouraging language.
• •Weave in Sustainability Naturally: Instead of just stating facts, connect sustainability to the benefit of the child and the future. For example, "sustainably harvested wood for a healthier planet for them to grow in."
• •Highlight the "Why" Behind the Design: Explain the developmental benefits of the toys in a simple and relatable way. Connect features to the skills a child develops.
• •Maintain Visual and Verbal Cohesion: Ensure that the bright, clean, and modern aesthetic of the products is mirrored in the language used clear, simple, and beautiful.
• •Engage with a Warm and Personal Voice: When interacting on social media or in customer service, maintain a friendly and approachable tone that reflects the brand's small-company roots.

Social Perception

Largely positive, perceived as charming, adorable, and beautiful, especially for its attractive designs, sustainability, educational value, and use of safe materials. Some concerns exist regarding product durability and customer service responsiveness.

Copy Examples

• •Spark their imagination with our newest forest friend! Crafted from sustainable wood and painted with non-toxic, water-based paints, our Happy Little Fox is ready for big adventures and quiet cuddles. Designed to grow with your child, from tummy time to their first steps.
• •Piecing together a better world, one puzzle at a time. Our beautifully illustrated puzzles are made from recycled cardboard and printed with vegetable inks, making them a perfect rainy day activity that's kind to our planet. What will you discover together?
• •That look of pure concentration and joy! We love seeing your little ones engaged in thoughtful play. Our toys are designed to not only delight but also to help develop those all-important motor and problem-solving skills. #PetitCollage #SustainablePlay #ModernKids
• •Playtime just got a sustainable upgrade. For a limited time, enjoy 20% off our entire range of eco-friendly toys and games. From our family to yours, we're dedicated to creating beautiful, lasting toys that don't cost the earth.
• •Good for your little one, good for the planet. Discover our world of thoughtfully designed, sustainably made toys and gifts that inspire creativity and cherish our Earth.