Brand Tone

Friendly, empathetic, and reassuring

Brand Values

• •Curation and Quality
• •Child-Centricity
• •Empathy and Support for Parents
• •Sustainability
• •Safety

Best Practices

• •Maintain an Empathetic and Reassuring Tone: Always write from a place of understanding and support. Use "we" and "you" to create a sense of connection with the reader.
• •Highlight Core Values: Weave in your brand values of quality, safety, sustainability, and child-centricity into your copy whenever possible. This reinforces your brand identity.
• •Tell Your Brand Story: Don't be afraid to refer back to the founder's story and the "why" behind the brand. This personal touch resonates with customers.
• •Keep it Simple and Clear: Avoid industry jargon and complex language. Your copy should be easy to read and understand, especially for sleep-deprived new parents.
• •Focus on Benefits, Not Just Features: Instead of just listing what a product is, explain how it will make a parent's life easier or a child's life better. For example, instead of "This toy is made of wood," say "This durable wooden toy is built to last through years of imaginative play."

Social Perception

The social perception of Petit Bubs appears to be positive, cultivated through a strong sense of community on its social media platforms. The use of user-generated content on Instagram suggests that customers are happy with their purchases and are willing to share their experiences. The brand's focus on high-quality, often eco-friendly and design-led products likely attracts a discerning customer base that values aesthetics and sustainability. While there is a lack of extensive third-party reviews, the overall impression is that of a trusted and well-regarded retailer within its niche. The brand's messaging and product selection align with the values of modern parents who are conscious about the products they buy for their children.

Copy Examples

• •Spark their imagination with our new collection of handcrafted wooden toys. ✨ Built to last and designed for endless open-ended play, because we believe in letting kids be kids. #petitbubs #woodentoys #openendedplay #sustainabletoys #letthembelittle
• •Parenthood is a journey. We're here to make it a little smoother. Enjoy 20% off our curated collection of baby essentials. Because you and your little one deserve the best. #petitbubs #babysale #newparents #babyessentials
• •We're so excited to welcome [Brand Name] to the Petit Bubs family! Like us, they believe in creating beautiful, safe, and sustainable products for your little ones. Discover the collection now and find your new favorites. #petitbubs #newbrand #shopsmall #sustainablymade
• •Feeling overwhelmed by all the baby gear choices? We've been there. At Petit Bubs, we've done the research for you, handpicking only the best for your growing family. Shop our 'Newborn Essentials' collection and get ready for your little one's arrival with confidence. #petitbubs #expectingparents #newbornessentials #babyregistry
• •Soft, stylish, and made for play. Our organic cotton rompers are gentle on your baby's skin and designed to keep up with their every adventure. Because getting dressed should be the easiest part of your day. #petitbubs #organicbabyclothes #babyfashion #letthemplay