Brand Tone

Caring, Responsible, Innovative, Friendly, Enthusiastic, Stylish

Brand Values

• •Pet Well-being
• •Sustainability & Eco-Friendliness
• •Quality & Durability
• •Innovation
• •Safety
• •Customer Satisfaction & Trust
• •Family & Adventure

Best Practices

• •Develop a Comprehensive Brand Voice & Tone Guide: Document Petique's specific voice (caring, responsible, innovative, friendly, enthusiastic, stylish) and tone variations for different contexts (e.g., playful for TikTok, informative for blog posts, empathetic for customer service). Include approved vocabulary, common phrases, and things to avoid.
• •Emphasize Storytelling with Purpose: Consistently weave in the 'why' behind Petique – the founder's passion, the commitment to pet health, and dedication to sustainability. Share stories of how products make a difference in pets' and owners' lives.
• •Prioritize Authenticity and Transparency: Be open about materials, manufacturing processes (where appropriate), and sustainability efforts. If addressing concerns, do so with honesty and a commitment to resolution, reinforcing trustworthiness.
• •Engage with a Caring and Solution-Oriented Approach: In all customer interactions (social media comments, reviews, support tickets), maintain a friendly, helpful, and empathetic tone. Focus on understanding needs and providing solutions that align with brand values.
• •Showcase Pet Love Visually and Verbally: Ensure all content (images, videos, text) genuinely reflects a deep love and respect for animals. Use language that pet owners connect with, referring to pets as family members and highlighting the joy they bring. Regularly feature happy pets and satisfied owners in marketing materials.

Social Perception

Petique, Inc. is generally perceived very positively by its customers. They are seen as a provider of high-quality, durable, and well-designed pet products, particularly their strollers and carriers. Customers appreciate the focus on pet safety, comfort, and the use of non-toxic, eco-friendly materials. The brand is trusted for its innovative solutions that cater to genuine pet owner needs, such as travel convenience and caring for pets with special needs (e.g., elderly, post-surgery). Many customers express strong satisfaction and loyalty, often highlighting how Petique products have improved their pets' quality of life and their ability to share experiences. The brand is recognized as being women-owned and driven by a passion for animals and environmental responsibility.

Copy Examples

• •Introducing the 'TerraPlay Bud'! 🌱 Crafted from 100% natural, non-toxic hemp and recycled cotton, it's the chew-tastic, planet-friendly fun your furry bestie deserves. Gentle on paws, tough on boredom, kind to Earth. Let the eco-conscious adventures begin! #PetiqueTerraPlay #SustainablePets
• •Weekend adventures just got an upgrade! ☀️ Our All-Terrain Pet Jogger isn't just a smooth ride; it's your promise of shared horizons, endless sniffs, and happy panting. With shock-absorbing wheels and a cozy cabin, every journey is a joy. Where will you and your co-pilot explore next? Tag us in your adventures! #PetiqueAdventures #PetComfort
• •Spoil Your Pet (and the Planet!) 🐾 Eco-Luxe Comfort Inside!
• •More Than a Ride: How Petique Strollers Nurture Your Pet's Wellbeing & Your Bond
• •Petique: Journey Together. Live Sustainably. Love Unconditionally. Discover innovative, non-toxic essentials for your cherished companion.