Brand Tone

caring, reassuring, and tech-savvy, with an emotional, supportive, clear, and informative approach. Playful and trend-focused on platforms like TikTok.

Brand Values

• •Safety and Security
• •Peace of Mind
• •Quality and Durability
• •Innovation
• •Community

Best Practices

• •Lead with the Emotional Benefit: Always start by addressing the owner's feelings—their love for their pet and their fear of loss. Frame the product as the solution to this emotional need for security and peace of mind before diving into technical features.
• •Use "You and Your Pet" Language: Directly address the customer and their pet in all communications. This creates a personal, caring connection and makes the message more impactful (e.g., "We help your keep your pet safe").
• •Balance Technology with Simplicity: While the product is tech-focused, the explanation should always be simple and reassuring. Emphasize ease of use ("a simple scan") and benefits ("no monthly fees," "lifetime guarantee") to avoid intimidating non-tech-savvy customers.
• •Show, Don't Just Tell: Utilize user-generated content, testimonials, and video demonstrations to build trust and social proof. Seeing real pets and owners happily using the product is more powerful than just describing its features.
• •Maintain a Consistent Visual Identity: The brand's connection to its Austrian roots and nature is a unique point of difference. Use high-quality imagery of pets in natural, beautiful settings to reinforce the brand's values of quality and well-being, complementing the caring and reassuring tone of the copy.

Social Perception

Largely positive; seen as a modern, reliable, and trustworthy solution for pet safety, with customers praising product reliability and effectiveness, solidified by a money-back guarantee and lifetime warranty.

Copy Examples

• •Don't just hope they'll find their way home. Ensure it. Every second counts when they're lost. The Petidentity tag is more than just a name; it's a lifeline. A simple scan of the tag provides finders with all the necessary information to bring your best friend back to you, including vital health data for emergencies. No subscription, no batteries, just peace of mind. Tap to secure their safety today.
• •The Tag That Speaks for Them When They Can't. Instant access to their profile, health records, and your contact info. Lifetime peace of mind in one stylish tag.
• •Lost for a moment. Found in a scan. Home forever. #PetSafety #DogTag #PeaceOfMind #PetIdentity #TechForPets
• •Adventure buddies for life! Thanks to [User's Handle] for sharing this amazing shot. With a Petidentity tag on their collar, you can explore every trail with confidence, knowing they have a digital identity that keeps them safe. Where are your adventures taking you this weekend? #PetIdentityMoment 🐾
• •Is your pet's information up to date? A reminder for their safety. Hi [Customer Name], Just a friendly reminder to ensure your Petidentity profile for [Pet's Name] is current. Updated contact and health information is crucial for a swift and safe return. Log in today to give yourself the gift of complete peace of mind.