Brand Tone

Friendly and Approachable, Fun and Playful, Compassionate and Caring, Heartfelt and Sincere, Appreciative

Brand Values

• •Love for Pets
• •Giving Back/Animal Welfare
• •Customer Joy and Satisfaction
• •Personalization and Uniqueness
• •Community Engagement

Best Practices

• •Always Lead with Love (for Pets): Ensure the affection for animals shines through in all communications. Use endearing terms and relatable pet-owner scenarios.
• •Highlight the "Give Back" Angle Consistently: Remind customers that their purchase has a positive impact. This reinforces the compassionate value and justifies the purchase beyond the product itself.
• •Keep it Playful and Positive: Use lighthearted language, puns (when appropriate, e.g., "pawsitively"), and an optimistic tone. Even when talking about a serious issue like shelter pets, frame it around the positive action of helping.
• •Use Inclusive and Friendly Language: Address the audience directly (e.g., "you," "your pet") and make them feel part of a caring community. Avoid overly technical jargon.
• •Incorporate User-Generated Content (UGC) Language: When sharing customer photos or stories (with permission), adopt a tone that reflects their enthusiasm and joy, further building community and authenticity.

Social Perception

A Go-To for Unique Pet-Lover Gifts, High Quality, Ethical and Trustworthy, Fun and Engaging

Copy Examples

• •Social Media Post (Image: Happy customer in PJs with their smiling dog): "Twice the snuggles, twice the fun! 😍 Seeing your happy faces (and your pets'!) in our custom PetFacePajamas absolutely makes our day. Pssst... every cozy set helps feed shelter pets too! Wrap yourself in love & make a difference. #PetFacePajamas #DogLove #CustomPJs #GoodFeels"
• •Email Subject Line for a Promotion: "Pawsitively Perfect PJs + We Feed Shelter Pups! 🐶💤" Email Body Snippet: "Ready to upgrade your lounge game? Imagine your furry best friend's adorable face on the softest PJs ever! Plus, with every order, you're helping us fill food bowls for deserving shelter pets. It's a win-win for comfort and kindness!"
• •Product Page Snippet: "Warning: May cause extreme comfort and an uncontrollable urge to show off your pet's cute face! Our custom pajamas are made from cloud-soft fabric, perfect for Cuddle-Ins with your number one furball. And the best part? You're a hero to shelter animals with every pair!"
• •Website Banner for a New Product: "NEW! Cozy Robes with Your Pet's Precious Face! 🐾 Wrap up in warmth and show off your fur baby. Every robe helps feed a friend in need. Shop now and spread the love!"
• •Instagram Story (Series of images: 1. Cute pet photo. 2. Same pet on PJs. 3. Bowl of pet food): "Your Pet + Our PJs = Paw-fection! ✨ Slide into comfort AND help us feed adorable shelter animals. Tap to design your dream PJs!"