Brand Tone

Authentic, Passionate, Community-Focused, Local, Friendly, Approachable, Knowledgeable, Specialist, Traditional, Established, Enthusiastic, Supportive

Brand Values

• •Legacy & Heritage
• •Authenticity
• •Community Connection
• •Customer Service
• •Passion for Rugby League
• •Resilience

Best Practices

• •Continue to leverage Peter Wynn's personal connection and passion for rugby league. His direct involvement in promotions, especially on video, resonates strongly.
• •Regularly acknowledge and interact with the local community and fan base, particularly the Parramatta Eels supporters. Share fan photos (with permission) and celebrate team milestones.
• •Keep using the "If you don't score here, you'll never score!" tagline, as it's well-established and memorable.
• •Remind customers of the store's long history (since 1988) and its foundation by a respected league figure to build trust and highlight expertise.
• •Ensure all customer interactions, whether in-store or online, reflect a friendly, approachable, and knowledgeable attitude, reinforcing the brand as a specialist retailer run by passionate individuals.

Social Perception

Respected, Iconic, Go-To Place for Eels Fans, Trusted Retailer, Nostalgic, Community Hub

Copy Examples

• •Headline (Website Banner for new season jerseys): Gear Up Like a Legend! 🔥 The NEW [Current Year] NRL Jerseys have landed at Peter Wynn's Score. Shop your team's colours and wear your passion. Remember, if you don't score here, you'll never score!
• •Social Media Post (Instagram/Facebook - image of Peter Wynn with a customer): It's more than just a jersey, it's a shared passion! Great to see so many dedicated fans gearing up for the season. Pop down to Peter Wynn's Score in Parramatta – your home for all things Rugby League since '88! #PeterWynnsScore #NRL #ParramattaEels #RugbyLeagueLegend
• •TikTok Video Script (Peter Wynn holding a retro jersey): Hey footy fans, Peter Wynn here! Feeling a bit nostalgic? We've got these classic retro jerseys in stock. Takes you right back, doesn't it? Come on down to the store or check us out online. If you don't score here, you'll never score! 😉 #RetroRugby #NRLClassics #PeterWynnsScore #FootyLegend
• •Email Newsletter Subject: 🏆 Back Your Team! Official NRL Gear & Signed Memorabilia In Store Now! Body Snippet: From the latest [Specific Team, e.g., Eels] Training Tee to timeless memorabilia, Peter Wynn's Score has everything a true supporter needs. Founded by legend Peter Wynn, we're your trusted source for authentic footy gear.
• •Promotional Offer (Facebook Ad): 🏉 SCORE BIG! 🏉 For a limited time, grab [Specific Offer, e.g., 'any 2 NRL caps for $50'] at Peter Wynn's Score! Visit us in Parramatta or shop online. Don't miss out on the best footy deals! #NRLDeals #PeterWynnsScore #SupportYourTeam