Brand Tone

Appreciative & Respectful, Educational & Inspiring, Community-Oriented & Inclusive, Authentic & Passionate, Welcoming & Accessible

Brand Values

• •Craftsmanship & Excellence
• •Education & Lifelong Learning
• •Community & Collaboration
• •Artistic Exploration & Creativity
• •Support for Artists
• •Appreciation of the Handmade
• •Inclusion, Diversity & Equity
• •Stewardship

Best Practices

• •Emphasize the Maker: Always connect the artwork back to the artist. Use phrases like "crafted by," "from the studio of," or share brief insights into the artist's process or inspiration when possible.
• •Use Warm and Inclusive Language: Reflect the gallery's community-oriented and welcoming values. Words like "community," "connect," "share," "discover," and "inspire" align well.
• •Highlight Quality and Uniqueness: Use descriptive adjectives that convey the skill, dedication, and originality inherent in handcrafted items (e.g., "meticulously crafted," "one-of-a-kind," "artisan-made").
• •Educate Gently: Weave in educational aspects about the craft forms, techniques, or the mission of Peters Valley School of Craft to reinforce the value of learning and appreciation.
• •Maintain Authenticity: Speak from a place of genuine passion for craft. Let the copy reflect the "heart, head, and hands" philosophy by being both informative and emotionally resonant. Avoid overly commercial or mass-market language.

Social Perception

Prestigious & Respected, Source of Quality Handmade Goods, Educational Hub, Community Focused, Authentic Experience, Supportive of Artists' Livelihoods

Copy Examples

• •Headline: Discover the Story Woven In. Body: Each piece at Peters Valley Gallery holds more than just beauty; it holds the passion, skill, and journey of an American artist. Explore unique, handcrafted treasures that bring art to life. Shop now and support the hands that create. Call to Action: Explore the Collection
• •Headline: Crafted by Hand, Cherished for a Lifetime. Body: From our studios to your home, experience the enduring allure of fine American craft. Peters Valley Gallery showcases the dedication of artists who pour their heart and soul into every creation. Find a piece that speaks to you. Call to Action: Visit the Gallery Online
• •Headline: More Than an Object, It's a Piece of an Artist's Journey. Body: At Peters Valley, we celebrate the makers. Our gallery is a vibrant space where creativity flourishes and traditions are honored. When you purchase from us, you're not just buying art; you're investing in an artist's dream and the future of craft. Call to Action: Support American Artisans
• •Headline: The Art of Making, The Joy of Giving. Body: Looking for a gift that truly resonates? Find something exceptional at Peters Valley Gallery. Handmade ceramics, jewelry, textiles, and more – each item crafted with intention and skill by talented American artists. Give a gift that tells a story. Call to Action: Shop Unique Gifts
• •Headline: Immerse Yourself in Creativity. Support the Craft. Body: Peters Valley Gallery is where art and community meet. Discover breathtaking work from emerging and established artists, and know that every purchase enriches lives through the practice and appreciation of fine craft. Call to Action: Learn More About Our Mission