Brand Tone

Professional and Knowledgeable, Friendly and Approachable, Trustworthy and Reliable, Classic yet Contemporary, Helpful and Solution-Oriented

Brand Values

• •Customer-Centricity
• •Quality and Affordability
• •Community Focus
• •Integrity and Transparency
• •Connection
• •Continuous Learning

Best Practices

• •Lead with Service and Expertise: Consistently highlight the personalized styling advice, knowledgeable staff, and the brand's long-standing experience in menswear.
• •Emphasise Quality and Craftsmanship: Use descriptive language that speaks to the quality of materials, tailoring, and the longevity of their garments.
• •Maintain a Professional yet Welcoming Voice: The tone should be authoritative and expert, but also friendly, approachable, and inclusive, reflecting the in-store experience.
• •Showcase Versatility: While known for suits, regularly feature the breadth of their offerings, including casual wear, shoes, and accessories, to appeal to a wider range of needs.
• •Reinforce Local Heritage and Community Ties: Subtly weave in their Adelaide roots and commitment to the local community to build trust and relatability.

Social Perception

A Respected Adelaide Institution, Provider of High-Quality Clothing, Expert in Menswear and Suiting, Customer-Service Focused, Community-Minded, Reliable and Trustworthy

Copy Examples

• •Headline: Dressing Adelaide's Gentlemen Since 1966. Body: Experience the Peter Shearer difference. From timeless suits to contemporary casuals, discover quality craftsmanship and personalised service that has defined Adelaide menswear for generations. Find your perfect fit today.
• •Headline: Your Wedding. Your Style. Our Expertise. Body: For a day as important as your wedding, trust Peter Shearer Menswear. We offer an unmatched selection of suits to buy or hire, with expert tailoring and styling advice to ensure you and your groomsmen look impeccable. Let's create your unforgettable look.
• •Headline: Quality You Can Feel. Service You'll Remember. Body: At Peter Shearer, we believe in more than just clothes; we believe in confidence. Our curated collections and dedicated style experts are here to help you navigate every occasion with ease and sophistication.
• •Headline: From Boardroom Sharp to Weekend Ready. Body: Peter Shearer Menswear is your destination for a complete wardrobe. Explore premium business shirts, expertly tailored suits, and comfortable, stylish casualwear all under one roof. Elevate your style, effortlessly.
• •Headline: The Art of Dressing Well, Made Simple. Body: Not sure where to start? Our friendly team at Peter Shearer provides personalised styling advice to help you build a wardrobe that reflects your taste and lifestyle. Visit us in-store and experience menswear made easy.