Brand Tone

Warm, Welcoming, and Indulgent. It also carries a sense of Traditional Craftsmanship mixed with American Familiarity

Brand Values

• •Quality
• •Tradition & Heritage
• •Customer Experience & Community
• •Indulgence & Joy
• •Innovation (within tradition)

Best Practices

• •Emphasize "Handcrafted" and "Quality": Consistently use terms that highlight the care and premium ingredients that go into the products.
• •Maintain a "Neighborhood" Feel: Use warm, inviting language that makes customers feel like part of a community. Refer to local events or connections where appropriate.
• •Focus on the "Experience": Whether it's gifting, a personal treat, or an in-store event, frame the chocolate as part of a joyful and memorable experience.
• •Balance Tradition with Modern Appeal: Acknowledge the brand's heritage while showcasing contemporary offerings and engaging with current trends in a way that feels authentic.
• •Showcase Indulgence Visually and Verbally: Use rich, descriptive language and appealing visuals that evoke the decadent nature of the chocolates.

Social Perception

Positive: Customers generally perceive Peterbrooke as a provider of high-quality, delicious chocolates, particularly loving their signature items like chocolate-covered popcorn and strawberries. They are seen as a go-to for special occasion gifts and indulgent treats. The "neighborhood" feel and friendly service are often appreciated. Areas for Improvement: Some customers have experienced inconsistencies, particularly with the freshness of fruit-based products or with delivery orders. Individual store experiences can vary, which is common for franchise operations.

Copy Examples

• •Experience the art of European chocolate, handcrafted with an American heart. Discover your new favorite treat at Peterbrooke, Your Neighborhood Chocolatier. #Peterbrooke #HandmadeChocolate
• •From our signature Chocolate-Covered Popcorn to decadent, hand-dipped strawberries, every bite is a moment of pure joy. What Peterbrooke treat makes you smile? #ChocolatePerfection #SweetTreats
• •Celebrate life's sweetest moments with Peterbrooke. Our customizable gift baskets and handcrafted chocolates are the perfect way to show you care. #GiftIdeas #ChocolateLove #EuropeanTradition
• •Step into a world of rich aromas and delightful tastes. Since 1983, we've been blending the finest ingredients with time-honored techniques. Taste the tradition. #PeterbrookeChocolatier #QualityChocolate
• •More than just chocolate, it's an experience. Join us for a chocolate-making class or simply indulge in a daily-dipped delight. Create delicious memories with Peterbrooke. #ChocolateExperience #NeighborhoodChocolatier