Brand Tone

Authentic & Genuine, Trustworthy & Reliable, Friendly & Approachable, Craftsman-like & Quality-Focused, Local & Community-Oriented

Brand Values

• •Quality Craftsmanship
• •Durability & Longevity
• •Customer Satisfaction & Service
• •Authenticity & Honesty
• •Local Production & "Kiwi" Identity
• •Functionality & Practicality
• •Sustainability (implied)

Best Practices

• •Embrace Tony's Voice: Write as if Tony is speaking directly to the customer – with genuine care, expertise, and a friendly, down-to-earth Kiwi manner. Use "I" and "we" to foster a personal connection.
• •Highlight Craftsmanship & Quality Materials: Consistently mention the handcrafted nature of the products, the specific types of quality timber used (NZ pine, macrocarpa), and durable hardware like stainless steel. Explain *why* these are good (e.g., "built to withstand NZ weather").
• •Show, Don't Just Tell, Customer Focus: Instead of just saying "good service," incorporate phrases that reflect the actions: "Tony personally delivers," "we'll work with you on custom designs," "give Tony a call."
• •Use Authentic, Relatable Language: Avoid overly corporate or jargon-filled language. Opt for clear, straightforward, and warm terms that resonate with everyday New Zealanders. Incorporate a touch of Kiwi colloquialism where appropriate and natural.
• •Reinforce "NZ Made" and Local Values: Subtly weave in the "New Zealand made," "local small business," and "Kiwi craftsmanship" aspects to appeal to national pride and the desire to support local enterprises.

Social Perception

Peter & Son NZ is perceived very positively by its customers as a High-Quality Products, Excellent Customer Service, Trustworthy Local Business, Value for Money, Reliable and Accommodating.

Copy Examples

• •Headline: Built by Our Hands, For Your Kiwi Backyard. Body: At Peter & Son, Tony personally crafts every piece of outdoor furniture. We use quality, locally sourced timber to ensure your new table or chair isn't just beautiful, but built to last through countless sunny afternoons and family gatherings. Real craftsmanship, real New Zealand made.
• •Headline: Your Perfect Outdoor Space, Made to Order. Body: Got a specific size in mind for your picnic table or need a Cape Cod chair that’s just right? Talk to Tony. We love working with you to create custom outdoor furniture that perfectly fits your vision and your space. Let's make something great together.
• •Headline: More Than Just Furniture, It's a Peter & Son. Body: We believe in quality that speaks for itself and service that makes you smile. From choosing the right timber to Tony personally delivering your new piece, we're here to make sure you love your handcrafted furniture for years to come. That’s the Peter & Son promise.
• •Headline: Tough Enough for NZ Conditions, Gentle on Your Back. Body: Our fish-filleting benches aren't just rugged; they're designed at a comfortable height because we know what it's like after a long day out on the water. Built with treated pine and a sturdy stainless-steel top, it’s the reliable mate every Kiwi fisher needs.
• •Headline: Create Your Garden Sanctuary with Peter & Son. Body: Imagine a quiet corner with a handcrafted bench, or sturdy planter boxes brimming with life. Our garden range is built with the same care and quality as all our furniture, using timber that’s made to endure. Let’s bring your garden vision to life.