Brand Tone

sophisticated, aspirational, and service-oriented

Brand Values

• •Quality Craftsmanship
• •Personalized Service
• •Tradition and Experience
• •Style and Elegance
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (sophisticated, aspirational, service-oriented), personality traits (e.g., expert, trustworthy, elegant, approachable), approved vocabulary, and a 'do's and don'ts' list for language. This ensures everyone creating content is aligned.
• •Focus on 'You' and Benefits, Not Just Features: While highlighting quality materials (features) is important, frame copy around how the clothing benefits the customer (e.g., 'experience the confidence,' 'ensure you look and feel your absolute best,' 'empower you to live to dress well'). This makes the message more aspirational and customer-centric.
• •Maintain High-Quality Visuals and Language: Ensure all written content is grammatically correct, free of jargon (unless clearly explained and relevant to a sophisticated audience), and polished. The language should mirror the quality of the garments being sold.
• •Emphasize Expertise and Service: Consistently weave in mentions of the brand's experience (e.g., 'over 40 years,' 'expert stylists') and the personalized services offered (custom tailoring, styling consultations). This reinforces the service-oriented and authoritative aspects of the brand tone.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or an email newsletter, the tone of voice should remain consistent. This builds brand recognition and trust. Regularly review content across platforms to ensure alignment.

Social Perception

reputable provider of high-quality menswear and formal attire

Copy Examples

• •Headline: Elevate Your Presence. Discover a Peter Andrews Suit. Body: More than just attire, a Peter Andrews suit is an investment in yourself. Experience the confidence that comes with impeccable tailoring and timeless style. Book your personal consultation today. Call to Action: Schedule Your Fitting.
• •Headline: Your Wedding Day, Perfected. Body: From classic tuxedos to custom-designed ensembles, let Peter Andrews ensure you look and feel your absolute best on your most important day. Our expert stylists are here to guide you. Call to Action: Explore Wedding Collections.
• •Headline: The Art of Dressing Well, Mastered. Body: For over 40 years, Peter Andrews has been dedicated to the art of men's style. Our legacy is built on quality craftsmanship and a commitment to helping you define your signature look. Call to Action: Discover Our Heritage.
• •Headline: Beyond the Rack: The Custom Experience. Body: Why settle for standard when you can have exceptional? Our custom clothing service allows you to create garments tailored precisely to your fit and preferences. Experience the Peter Andrews difference. Call to Action: Learn About Custom Suits.
• •Headline: Style That Speaks Volumes. Body: At Peter Andrews, we believe that what you wear is a reflection of who you are. Our curated collections and personalized styling services empower you to live to dress well, every day. Call to Action: Shop New Arrivals.