Brand Tone

Professional and Knowledgeable, Caring and Trustworthy, Friendly and Approachable, Value-Oriented

Brand Values

• •Pet Welfare and Health
• •Expertise and Professionalism
• •Customer Service and Reliability
• •Affordability/Value for Money
• •Family-Run Ethics

Best Practices

• •Prioritize Pet Welfare: Always frame product benefits and company actions around the health, happiness, and wellbeing of pets. This reinforces the caring value.
• •Leverage Veterinary Expertise: Subtly (or directly, where appropriate) mention the Registered Veterinary Nurse leadership to build trust and underscore professionalism. Use phrases like 'Vet-selected,' 'Nurse-approved,' or 'Expertly chosen for your pet's health.'
• •Maintain a Helpful and Informative Stance: Especially for health-related products, provide clear, accurate information. Avoid overly casual slang when discussing medical items, but keep the overall language accessible.
• •Emphasize Value, Not Just Cheapness: While highlighting affordable prices, connect it to providing accessible quality care. Use phrases like 'Great value for quality care,' 'Affordable wellness,' rather than just 'cheap.'
• •Be Approachable and Friendly in Community Interactions: In social media replies, customer service emails, and even in general website copy, use a warm, friendly, and helpful tone. Continue small gestures like including treats, as this is clearly valued by customers.

Social Perception

Positive for Price and Prescription Service, Reliable and Efficient, Good Customer Service, Trustworthy Source for Pet Medications

Copy Examples

• •Headline (Website Banner for Prescription Meds): Vet-Trusted Care, Fairer Prices. Get your pet's prescription medication delivered hassle-free. Expertly managed by our Registered Veterinary Nurse.
• •Social Media Post (Facebook - New Product): Introducing the new [Product Name] range! 🐾 Give your furry friend the best with expertly selected, high-quality [product category]. Because their health and happiness are what matter most. Shop now and see the PetCounter difference! #PetHealth #HappyPets #PetCounterUK
• •Email Marketing (Newsletter Snippet): At PetCounter, your pet's wellbeing is our priority. That's why our experienced Veterinary Nurse carefully curates our range of foods and treatments. This month, save 15% on all senior pet supplements – helping you care for them for less.
• •Product Description (General Pet Food): Nourish your companion with [Brand Name] Complete Nutrition. Formulated with high-quality ingredients to support optimal health, vibrant energy, and a glossy coat. Trusted by pet owners and recommended by our in-house veterinary expertise. Great value for premium care.
• •About Us Snippet (for social media): More than just a pet store, PetCounter is a family-run team led by a dedicated Veterinary Nurse. We're committed to providing quality pet supplies, expert advice, and affordable prices, because every pet deserves the best care. #YourPetOurPriority #VetNurseApproved