Brand Tone

Emotional, sentimental, promotional, and quality-focused

Brand Values

• •Memory and Remembrance
• •Quality and Craftsmanship
• •Personalization and Uniqueness
• •Emotional Connection
• •Exclusivity

Best Practices

• •Incorporate micro-stories to help customers imagine the product in the context of their relationship with their pet.
• •Emphasize the emotional connection and lasting memories associated with the jewelry.
• •Highlight the quality materials (Silver 925, 14k gold plated rose) and the 'Made in Italy' aspect.
• •Clearly communicate any discounts or special offers to drive immediate purchase.
• •Use testimonials to showcase the emotional impact of the jewelry on customers.

Social Perception

Perceived as a provider of personalized, emotion-driven jewelry that serves as a memento, particularly for pet owners, with a strong emphasis on promotional offers.

Copy Examples

• •An eternal memory to always carry, close to your heart.
• •Love engraved on a necklace: a unique memento of your puppy.
• •Order now and take advantage of the 50% discount! Keep your beloved pet's memory alive.
• •A piece of heart to carry with you, crafted with high-quality Silver 925.
• •When I received my ring, I felt a sweet melancholy, a beautiful reminder of my furry friend.