Brand Tone

Friendly, Welcoming, Passionate, Caring, Community-Oriented, Local, Knowledgeable, Professional, Playful, and Whimsical

Brand Values

• •Quality
• •Animal Welfare
• •Customer Satisfaction & Care
• •Local Support & Community Engagement
• •Passion for Pets
• •Accessibility

Best Practices

• •Emphasize "Local" and "New Orleans": Consistently weave in references to New Orleans, Magazine Street, local culture, and the fact that the business is locally owned. This resonates with their community focus.
• •Use Warm, Inviting, and Pet-Centric Language: Employ words like "love," "passion," "care," "happy," "spoil," "pamper," "furry friend," "best friend." Keep the tone approachable and enthusiastic.
• •Highlight Quality and Unique Offerings: Mention "natural," "quality," "unique," and "Louisiana artists" to underscore the value and distinctiveness of their products and services.
• •Show, Don't Just Tell, Care and Expertise: Instead of just saying "we care," use phrases like "gentle touch," "patient groomers," "expert advice," or share stories of happy pets (with permission). Reference their awards and positive reviews where appropriate.
• •Maintain a Friendly and Slightly Playful Voice (where appropriate): While professional, the brand has a fun, whimsical element, especially concerning accessories and the joy of pet ownership. This can be reflected in social media and product descriptions for toys or unique apparel.

Social Perception

Highly Regarded for Grooming, Trusted Local Business, Source for Unique and Quality Products, Caring and Knowledgeable Staff, and Community-Focused

Copy Examples

• •Headline: NOLA Paws Deserve the Best! Spoil Your Furry Family at Petcetera. Body: From tail-wagging toys to wholesome treats, and the gentlest grooms in the Garden District, we’re passionate about pampering your pets. Swing by our Magazine Street boutique – where New Orleans pets get spoiled!
• •Headline: More Than Just a Pet Store – We’re Your Pet’s Happy Place! Body: At Petcetera NOLA, we’re a locally owned team that truly loves what we do. Discover unique finds from Louisiana artists and award-winning grooming that will have your best friend looking and feeling fabulous. Come say hi!
• •Headline: Healthy Pets, Happy Hearts. That’s the Petcetera Promise. Body: We believe every New Orleans pet deserves a life full of joy and wellness. That’s why we stock natural foods, offer expert advice, and provide grooming services with a loving touch. Your pet’s health is our passion.
• •Headline: Supporting Local Paws & Local Artists! Body: Petcetera NOLA is proud to be your neighborhood pet boutique, championing Louisiana artists and caring for our community’s beloved companions. Find unique treasures and meet our passionate team today!
• •Headline: Award-Winning Grooming with a Gentle Touch. Book Your Spa Day! Body: Your pet’s comfort is our top priority. Our experienced groomers are winners for a reason – they’re patient, skilled, and adore making your furry friends shine. Treat them to the best in New Orleans!