Brand Tone

fun, affectionate, and celebratory; consistently positive, filled with warmth and a clear love for animals, friendly and approachable style, highlighting the joy and humor pets bring.

Brand Values

• •Celebrating the Human-Animal Bond
• •Joy and Happiness
• •Personalization and Uniqueness
• •Quality and Artistry

Best Practices

• •Always Use a Celebratory Tone: Frame every message around the joy and love of pets. Avoid neutral or overly corporate language.
• •Incorporate Pet-Centric Language: Use words like "furry friend," "paws-itively," "furever," and "companion." This reinforces the brand's focus.
• •Encourage User-Generated Content: Actively ask customers to share photos with their Petburry art. Feature them prominently to build community and social proof.
• •Leverage Emojis: Continue using emojis (e.g., ❤️, ✨, 😂, 🐾) to maintain a friendly, warm, and visually engaging tone on social media.
• •Focus on the "Why": Remind customers that they aren't just buying a product; they are creating a lasting memory and a tribute to their beloved pet. This emotional connection is the brand's strongest asset.

Social Perception

overwhelmingly positive; perceived as a go-to source for unique and heartfelt gifts for pet lovers, with strong user-generated content driving positive experiences. Seen as reliable, fun, and high-quality, delivering emotionally resonant products.

Copy Examples

• •Your pet is already a masterpiece. We just make it official. ✨ Turn your furry friend into timeless art. Tap the link in our bio to create your own! #Petburry #PetArt #DogsofInstagram
• •The perfect gift for the pet lover who has everything! 😂❤️ Surprise them with a custom portrait of their best friend. Guaranteed to be the most memorable gift they receive this year. Shop now for 20% off!
• •Your Pet, Your Star. Immortalize your beloved companion with a custom piece of art. Get started today.
• •Paws-itively perfect savings inside! 🐾 Hi [Customer Name], ready to celebrate your furry family member? For a limited time, get a free custom pet mug with any poster purchase. It's the perfect way to make your morning coffee a little more joyful. Claim your gift now!
• •Cuddle up with your favorite face! Our ultra-soft fleece blankets are personalized with your pet's adorable portrait. Perfect for movie nights, nap times, and keeping your best friend's memory close. Just upload a photo, and we'll handle the art.