Brand Tone

Caring, responsible, informative, and slightly urgent

Brand Values

• •Pet Welfare & Security
• •Peace of Mind for Owners
• •Accessibility and Affordability
• •Preparedness and Responsibility
• •Clarity and Simplicity

Best Practices

• •Use heartwarming and responsible language to connect with pet owners' emotions.
• •Highlight the ease and speed of creating a pet protection plan.
• •Emphasize the legally enforceable nature of the documents, while clearly stating you are not a law firm.
• •Focus on the peace of mind and security the service provides to pet owners.
• •Promote proactive planning as a key aspect of responsible pet ownership.

Social Perception

A trustworthy and necessary service that provides peace of mind to responsible pet owners.

Copy Examples

• •Give your loved pet the gift of a secure future, ensure their care with a Pet Protection Plan.
• •Don't wait, protect your pet's future today. Create a legally-sound plan in just 20 minutes!
• •Worried about what happens to your pet if you can't care for them? Our Pet Protection Plan offers peace of mind.
• •6.3 million pets enter shelters each year. Plan ahead and ensure your pet never becomes a statistic.
• •Love deserves a plan. Secure your pet's future with an affordable Pet Protection Plan.