Brand Tone

Friendly and Approachable, Passionate and Creative, Community-Focused, Trendy and Modern

Brand Values

• •Joy and Happiness
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Community Support
• •Passion for Work

Best Practices

• •Embrace Joyful Language: Use uplifting and positive words. Focus on bringing happiness, smiles, and brightness to the customer's day.
• •Highlight "Handcrafted" and "Passion": Remind customers of the personal touch and dedication behind every floral arrangement and the curation of boutique items.
• •Be a Friendly Neighbor: Write as if you're talking to a friend or a familiar face in the community. Use welcoming, approachable, and warm language.
• •Show, Don't Just Tell, Community Spirit: Incorporate local references (Livingston, TX), promote local shopping, and share community involvement to reinforce the "shop local" value.
• •Stay Trendy and Engaging (especially on social media): Continue using current hashtags, participate in relevant trends (like on TikTok), and keep the visual content fresh and appealing to reflect the modern aspect of the boutique.

Social Perception

Positive and Trusted, Community Hub, Creative and Talented, Supportive of Local Community

Copy Examples

• •Brighten someone's world (or your own!) with a burst of joy from Petalz by Annie. Each bloom is handcrafted with love, right here in Livingston, to make your moments unforgettable. #PetalzByAnnie #LivingstonTXFlorist #SpreadJoy
• •From fresh florals to fresh new looks! ✨ Discover trendy finds and cozy comforts in our boutique – your happy place for gifts, style, and a little something sweet. #ShopPetalzBoutique #LivingstonStyle #TreatYourself
• •Need a little pick-me-up? Swing by Petalz by Annie for a warm coffee, a sweet treat, and a whole lot of smiles. We're more than just flowers; we're your community gathering spot! #PetalzCafe #LivingstonLocal #GoodVibesOnly
• •Mom deserves all the love! Show her how special she is with a stunning arrangement from Petalz by Annie. Handcrafted with care and delivered with a smile, because making Mom happy is what we do best. #MothersDayFlowers #PetalzLove #BestMomEver
• •We're so proud to be your Livingston florist and a vibrant part of this amazing community! Thank you for supporting local and letting us bring a little Petalz magic into your lives. #ShopSmall #LivingstonProud #CommunityLove