Brand Tone

Authentic, Knowledgeable, and Passionate

Brand Values

• •Quality & Excellence
• •Authenticity & Transparency
• •Expertise & Education
• •Community & Connection

Best Practices

• •Always Lead with the "Why": Start with the passion and the story. Instead of saying "We sell flowers," say "We share the magic of our farm through the flowers we grow." This reinforces authenticity.
• •Educate to Empower: Frame every product and piece of content as an opportunity for the customer to learn. Share personal tips, detailed guides, and even the mistakes you've made. This builds trust and positions the brand as an expert partner.
• •Use Authentic, High-Quality Visuals: All photography and videography should be rooted in the reality of the farm. Showcase the soil, the flowers in the field, the packing process, and the people behind the brand. Avoid sterile, generic stock imagery.
• •Speak from a Personal Perspective: Use "I" and "we" in blogs, social media captions, and emails. Tell stories from the farm. This creates a human connection that a corporate voice cannot replicate and reinforces the brand's authenticity.
• •Celebrate Your Community: Actively feature customer photos (with permission), share positive testimonials, and create conversational calls-to-action that invite a response. This makes the audience feel seen and valued, turning customers into advocates.

Social Perception

A Trusted Expert for High-Quality Products; Source of Unique and Desirable Varieties; An Authentic Farm Experience

Copy Examples

• •Meet 'Crichton Honey'. We’ve nurtured this variety for three seasons, and every year we’re blown away by its warm, honey-toned glow. It’s a feeling of pure magic watching these unfold on the farm. We've worked hard to build up our stock, and a limited number of tubers will be available in our Spring shop update. We can't wait to share this little piece of our farm's magic with your garden. #PetalPickers #DahliaFarm #GrownWithLove
• •The moment we’ve all been waiting for is almost here. For months, we've been carefully tending, harvesting, and dividing our dahlia tubers, and we’re so proud of the collection we’ve curated for you. From our most requested 'Peaches N Cream' to some new, exclusive varieties, every tuber is a promise of summer blooms, shipped with a visible eye, directly from our Greenville farm to your home. Pro-tip: Our most popular varieties sell out in minutes, so set a reminder for Saturday at 10 AM EST! Thank you for supporting our farm. #GrowWithUs
• •From Our South Carolina Farm, To Your Home. Experience the magic of farm-fresh flowers and specialty dahlia tubers, grown with passion and shipped nationwide. Shop The Farm
• •A true showstopper in our fields. Lark's Ebbe is a prolific bloomer, producing an abundance of deep burgundy, ball-shaped flowers on strong, upright stems all season long. We’ve chosen this variety because it’s not only a stunning cut flower but also a resilient and reliable grower. Your tuber will ship in early April with at least one guaranteed eye, ready to plant after the last frost. We plant ours 8-12 inches apart for the best results. Let's grow something beautiful together!
• •Imagine this: a multi-course, farm-to-table meal, cocktails at sunset, and an entire field of dahlias in full bloom all around you. This isn't a dream—it's our 'Dinner in the Dahlias.' Join us on the farm for an unforgettable evening. After dinner, you can even cut your own bouquet to take home. Tickets are extremely limited to keep the experience intimate. Reserve your seat at the table. #DinnerInTheDahlias #GreenvilleSC #FarmToTable