Brand Tone

Passionate & Enthusiastic, Knowledgeable & Educational, Artistic & Creative, Down-to-Earth & Approachable, Local & Community-Oriented, Quality-Focused

Brand Values

• •Quality & Freshness
• •Passion for Flowers & Farming
• •Local Sourcing & Support
• •Customer Connection & Joy
• •Artistry & Design Excellence
• •Knowledge Sharing & Education
• •Hard Work & Dedication

Best Practices

• •Lead with Passion: Always let your genuine love for flowers and farming shine through. Use enthusiastic and evocative language.
• •Share Your Knowledge Generously: Incorporate educational tidbits, tips, and behind-the-scenes insights to empower and engage your audience. This builds authority and trust.
• •Embrace Your Artistic Voice: Describe flowers and arrangements with rich, sensory language that highlights their beauty, color, texture, and the emotions they evoke.
• •Stay Connected to Your Roots: Whether it's the local Louisville community or the broader flower farming network, weave in stories and language that reflect your commitment to "local" and "farm-fresh."
• •Be Visually Consistent with Your Words: Ensure your copy complements the high-quality, natural, and often vibrant imagery you use. The tone of the text should match the feeling of the visuals.

Social Perception

As Experts, As Passionate Growers & Designers, As a Source of High-Quality, Unique Flowers, As Locally-Minded (in their respective communities of Louisville, KY and Greenville, SC), Trustworthy

Copy Examples

• •Just unearthed! ✨ Our [Dahlia Variety Name] tubers are officially here, bursting with promise for a spectacular blooming season. Imagine these vibrant hues transforming your garden! Grown with passion on our farm, ready for yours. 🌱 Shop the collection via the link in bio – and let the flower magic begin! #PetalPickersFarm #DahliaDreams #GrowWithUs #FlowerFarmerLove #FreshFromOurFarm
• •Brighten someone's day in Louisville! 🌸 Petal Pickers Flower Co. crafts stunning, unique floral arrangements with the freshest, locally-inspired blooms. From 'Just Because' to 'Happy Birthday,' let our passion for petals tell your story. Order online for same-day delivery! [Link to petalpickers.com] #LouisvilleFlorist #PetalPickersKY #FlowerDelivery #ArtisanFlowers #SupportLocalKY
• •Stop scrolling & start blooming! 🌻 Quick tip from the Petal Pickers farm: Always cut your stems at an angle before adding to water. More surface area = more hydration = happier flowers! What are your fave flowers to arrange? Let us know below! 👇 #FlowerTips #FloristHacks #PetalPickers #TikTokFlowers #DIYFlowers #HappyBlooms
• •Your Dream Wedding, Blooming with Petal Pickers. We pour our hearts into every petal, creating bespoke floral designs that capture your unique love story. From farm-fresh textures to breathtaking bouquets, let's make your vision a reality. Inquire about your date today! [Link to Wedding Inquiry Page] #PetalPickersWeddings #LouisvilleWeddings #KYBride #FloralArtistry #LocallyGrownLove
• •💌 A Fresh Box of Joy from Petal Pickers Awaits You! (Body preview: Experience the beauty of our farm, delivered. Our seasonal flower subscription...)