Brand Tone

Passionate, Caring, Local, Professional, Experienced, Friendly, Accommodating, Creative, and Unique

Brand Values

• •Quality
• •Customer Satisfaction
• •Community Connection
• •Passion for Floristry
• •Reliability & Trustworthiness

Best Practices

• •Emphasize 'Passion' and 'Care': Consistently use words that convey enthusiasm, dedication, and a genuine love for floristry and the emotions flowers represent (e.g., 'handcrafted with passion,' 'arranged with care,' 'heartfelt designs').
• •Highlight Local Connection: Regularly mention the specific service areas (Ammon, Idaho Falls, Iona, Rigby, Shelley, Ucon) and reinforce the 'local florist' identity to build community trust.
• •Showcase Uniqueness and Quality: Focus on what makes Petal Passion distinct – the unique and rare flowers, creative designs ('roundy moundy'), freshness, and the expertise of their experienced florists.
• •Maintain a Friendly and Approachable Voice: Write as if you're speaking to a neighbor. Use warm, inviting language that reflects the helpful and accommodating service customers praise.
• •Incorporate Customer-Centric Language: Frame benefits around the customer's needs and emotions (e.g., 'making your day special,' 'honoring your loved one's memory,' 'celebrating your joy'). Share positive customer experiences (with permission) to reinforce trust and satisfaction.

Social Perception

Highly Regarded Locally, Go-To for Special Occasions, Known for Quality and Unique Designs, Excellent Customer Service

Copy Examples

• •From our hearts to your home, Petal Passion delivers more than just flowers – we deliver joy, handcrafted with care by your trusted Idaho Falls florist. Celebrating 15 years of blooming artistry!
• •Rekindle the romance with blooms as unique as your love story. Petal Passion in Ammon crafts breathtaking arrangements using the freshest, most vibrant flowers to make your anniversary unforgettable.
• •In moments of tenderness, let flowers speak the words of comfort. Petal Passion offers compassionate service and artfully designed sympathy arrangements, hand-delivered with care in the Idaho Falls area.
• •Tired of the same old bouquets? Discover the Petal Passion difference! Our designers are known for their 'roundy moundy' style and use of rare, globally-sourced flowers to create truly unique arrangements that wow.
• •Proudly serving our Idaho Falls, Ammon, and surrounding communities! Being voted your Best Local Florist for 7 years running is an honor we cherish. Let Petal Passion add a touch of floral magic to your next event.