Brand Tone

Passionate, Technical, and Aspirational

Brand Values

• •Performance & Excellence
• •Authenticity
• •Community
• •Resilience

Best Practices

• •Lead with Authenticity: Always ground your copy in the real experiences of the race team. Share the highs and the lows. Your most powerful asset is your story.
• •Speak the Language of Drifting: Use technical terms (e.g., 'sequential gearbox,' 'tandem battles,' 'clipping points') correctly and confidently. This shows you are part of the culture, not just selling to it.
• •Focus on the 'Why': Connect every product to the core passion of motorsport. A t-shirt isn't just cotton; it's a badge of community. An experience isn't just a ride; it's a dream fulfilled.
• •Leverage the Founder: Use Kevin Pesur's voice and perspective in quotes, video clips, and posts. This personal connection is unique and builds a stronger brand-to-fan relationship.
• •Maintain High-Energy Visuals and Text: Your copy should match the intensity of your visuals. Use strong, action-oriented verbs and an exciting, forward-moving pace in your writing to mirror the energy of drifting itself.

Social Perception

A credible and exciting professional drift team, seen as a serious contender in the European drift scene with a highly skilled and aggressive driver, and recognized for technical credibility through respected sponsorships. Perceived as an authentic and aspirational player in the international motorsport community.

Copy Examples

• •WEAR THE PASSION. The official Pesur Motorsport 'Drifters Club' hoodie is back in stock. This isn't just a hoodie. It's for the early mornings in the garage and the late nights at the track. It's for the smell of tire smoke and the sound of a roaring engine. Built for the community that shares our obsession. Get yours before they're gone again. Link in bio. #PesurMotorsport #DriftersClub #DriftLife #MotorsportApparel #BMWFans
• •THE ULTIMATE RUSH. YOUR SEAT IS WAITING. Stop watching from the sidelines. This is your chance to ride shotgun with Kevin Pesur in his 900hp pro drift car. Feel the g-force, hear the turbo scream, and witness world-class car control from the passenger seat. This exclusive experience at our home track in Estonia is the ultimate thrill for any true motorsport fan. Limited spots available for Summer 2025. Book your adrenaline rush now.
• •FROM THE PADDOCK TO YOUR WARDROBE. Pesur Motorsport is more than a team—it's a commitment to performance. We live and breathe drifting, pushing the limits at every round of the Drift Masters GP. Our official merch is made for the fans who are with us every step of the way. Shop the collection and support the team. Call to Action: Shop Now
• •Text on screen: Full commitment looks like this. Caption: Pushing it to the absolute edge for the win! 🔥 That's the Pesur Motorsport way. What a battle! 🏆 #DriftMasters #Drifting #Winner #CarControl #Adrenaline
• •Subject: Inside the Build: More Power for the New Season Body Preview: We’re leaving nothing on the table. This season, we’ve partnered with [Partner Brand] to unlock even more performance. See the new setup and get ready for a wild ride...