Brand Tone

Friendly, Trustworthy, and Passionate.

Brand Values

• •Quality & Freshness
• •Family & Tradition
• •Authenticity
• •Customer Service
• •Convenience

Best Practices

• •Always Lead with "Freshness": Whether describing a product, telling a story, or creating a call to action, the concept of freshness should be a central theme. Use sensory words like "vibrant," "ocean-fresh," "clean," and "firm.
• •Weave in the Family Story: Regularly remind your audience of the brand's origins. Phrases like "From our family to yours," "A tradition from the coasts of Guerrero," and "Our family's promise of quality" reinforce authenticity and trust.
• •Speak with Passionate Expertise: Use confident and knowledgeable language. Share tips on how to cook different types of fish, explain what makes a certain product special, and describe flavors with enthusiasm. This positions the brand as an expert, not just a seller.
• •Balance Professionalism with Warmth: While the product is premium, the tone should remain approachable. Use "tú" instead of "usted" in Spanish communications (or a similarly friendly tone in English) to maintain a personal connection. Keep the language clear, direct, and welcoming.
• •Emphasize "From Sea to Table": Continuously use the "del mar a tu mesa" concept. This simple phrase powerfully communicates the entire brand promise: direct sourcing, removal of intermediaries, superior freshness, and convenience. It should be a recurring tagline in social media, ads, and on the website.

Social Perception

premium, reliable, and authentic provider of high-quality seafood.

Copy Examples

• •This is what 'fresh from the coast' looks like. Our family in Guerrero ensures that only the best catch makes its way to your table. Experience the true taste of the sea. #PescoPescaderia #SaborConRumbo #DelMarATuMesa #PescadoFresco
• •No time to cook? No problem. Get the authentic flavor of the coast delivered to your door. Our famous aguachile is ready to enjoy—just open and serve. Order now and solve dinner tonight! #Pesco #Aguachile #ComidaADomicilio #SaborFresco
• •Pesco is more than a fish market; it's a family tradition. For generations, our family has lived by the tides of Guerrero. Today, we're proud to continue that legacy by bringing the freshest seafood directly from our coast to your kitchen. This is flavor with direction. This is Pesco.
• •Weekend feast incoming! What are you craving? 🦐 Camarones al ajillo or 🐙 Pulpo a las brasas? Vote now and find the freshest ingredients on our site! #PescoPescaderia #Findesemana #Mariscos
• •Planning a special dinner? Elevate your menu with seafood that makes a statement. Our sashimi-grade tuna and jumbo shrimp are guaranteed to impress your guests. Don't settle for less. Order from a family that knows quality. #Pesco #CalidadGarantizada #CenaEspecial