Tono de Marca

The brand's tone is overwhelmingly passionate, nostalgic, and artisanal. It is personal and welcoming, speaking directly to a community of enthusiasts who share a deep appreciation for the history and craft of cycling. The language avoids corporate jargon, instead favoring evocative and romantic terms like "dreamers" and "nostalgic." It is the voice of an experienced craftsman sharing their life's work.

Valores de Marca

• •Craftsmanship and Expertise
• •Passion
• •Nostalgia and Heritage
• •Dedication

Mejores Prácticas

• •Speak from the "I": Use a personal, first-person voice ("My passion," "I believe") to reinforce that the brand is driven by a single, dedicated expert. This builds trust and authenticity.
• •Use Evocative Language: Employ words like "dream," "story," "heritage," "passion," and "nostalgia" consistently to connect with the emotional side of the target audience.
• •Focus on "The Why," Not Just "The What": Instead of just listing a product's features, always explain *why* it matters to a connoisseur. Talk about its place in history, the feeling it gives, or its role in a perfect restoration.
• •Highlight Craftsmanship: Regularly mention the "20 years of experience" or specific skills like "manualità e dedizione" (manual skill and dedication) to anchor the brand in expertise and quality.
• •Maintain a Welcoming, Inclusive Tone for Enthusiasts: Address your audience as fellow members of an exclusive club ("For the cyclists and enthusiasts," "Welcome to my shop"). This fosters a sense of community and shared passion.

Percepción Social

Due to the lack of public-facing activity, there is no established social perception from customers. However, the brand is clearly *aiming* to be perceived as: A hidden gem for serious collectors and vintage cycling purists; An authentic, trustworthy source run by a seasoned expert; More of a personal workshop or atelier than a mass-market retail store.

Ejemplos de Copy

• •Headline: More Than a Bicycle: The 1970s Viner Special Professional. Body: Every scratch tells a story. Every component, a piece of history. This isn't just a restored Viner; it's a preserved dream for the true nostalgic. Built with Campagnolo Nuovo Record components and the dedication of 20 years of experience, it’s ready for its next chapter. Are you?
• •Headline: Pesciobike: For the Love of Steel and Stories. Body: Pesciobike was born from a simple belief: a bicycle can be a time machine. My passion is discovering and reviving these classic machines. With two decades of experience in my hands, especially in the art of wheel-spoking, I offer more than parts; I offer pieces of cycling heritage. This shop is for the dreamers who understand.
• •Headline: The Click That Defined an Era. Body: Feel the precise, mechanical feedback of these Campagnolo Nuovo Gran Sport shifters. Sourced and inspected with obsessive care, this set isn't just functional—it's the heart of any authentic vintage build. The perfect detail for your passion project.
• •Subject: A Find for the Nostalgic: The Latest from the Workshop.
• •Pesciobike: Restoring Cycling's Golden Age.