Brand Tone

Aspirational and value-oriented, direct and sales-focused, emphasizing fashion, affordability, and customer satisfaction.

Brand Values

• •Accessibility
• •Quality & Design
• •Customer-Centricity
• •Variety

Best Practices

• •Immediately rebrand and abandon the current brand name, consolidating all assets under a professional and neutral alternative.
• •Develop a clear brand voice guide that defines the brand's tone, key messaging pillars, and includes words to use and avoid.
• •Focus on building trust and transparency through copywriting by featuring customer testimonials, detailed product descriptions, and clear policies.
• •Build an active social media presence under the new brand name, using engaging copy and showcasing products in real-life scenarios.
• •Prioritize professionalism in all copy, ensuring it is free of grammatical errors and typos to signal legitimacy and quality.

Social Perception

Critically poor due to the negative connotation of the brand name and a pervasive perception of low trustworthiness and illegitimacy.

Copy Examples

• •Style in Every Step. Trendsetting shoes with free shipping on all orders.
• •Autumn is calling. Answer it in style. Our new collection of boots blends timeless design with ultimate comfort for all your fall adventures. Tap to explore the collection. #VarskarcStyle #FallFashion #BootSeason
• •Redefine Your Shoe Closet. Tired of choosing between style and comfort? At Varskarc, we believe you deserve both. Discover our curated collection of high-quality, fashionable shoes at prices you'll love. Shop now and enjoy 15% off your first order!
• •Meet your new go-to flat. The [Product Name] loafer is crafted for the modern woman on the move. Combining a sleek, professional look with an ultra-comfortable footbed, it's the perfect shoe to take you from morning meetings to evening outings without missing a beat. Effortless style, exceptional comfort.
• •Your New Favorite Shoes Are Waiting...