Brand Tone

Nurturing, Educational, and Serene

Brand Values

• •Ingredient Integrity and Efficacy
• •Ethical Sourcing and Sustainability
• •Empathy and Personal Experience
• •Holistic Well-being

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use phrases like "We know how challenging sensitive skin can be," or "Your healing journey matters." This validates the customer's experience and builds trust.
• •Focus on "Free-From" as a Positive: Instead of just listing what's *not* in the products, explain *why*. For example, "We formulate without water so we can deliver the full, undiluted potency of our botanical ingredients directly to your skin."
• •Use Serene and Sensory Language: Employ words that evoke peace, nature, and gentleness. Words like "ritual," "nurture," "soothe," "embrace," "calm," and "restore" reinforce the brand's serene tone.
• •Educate, Don't Just Sell: Frame product information as valuable knowledge. Create content that explains the origin and benefits of key ingredients like Pracaxi Oil or Cupuaçu Butter. This empowers the consumer and reinforces the brand's role as a trusted expert.
• •Weave in the Founder's Story Authentically: The brand's origin is its most powerful asset. Reference it naturally in captions and "About Us" content to remind customers of the deep, personal mission behind the products. It’s not just a brand; it’s the result of a personal quest for healing.

Social Perception

The brand is perceived as a niche, premium, and highly trustworthy player in the natural skincare market. It is specifically recognized as a solution for individuals with extremely sensitive skin conditions, including those recovering from cancer treatments. The founder's background and the brand's commitment to ethical and clean formulations are key drivers of this positive perception. The association with organizations like NATRUE and UEBT lends significant credibility. The brand builds a loyal community around its specific mission, and its pricing positions it firmly in the premium category.

Copy Examples

• •Your skin deserves peace, not irritation. Our Amazonian Cacay + Sacha Inchi Face Serum is consciously crafted without water, synthetics, or perfumes. Just pure, wild-harvested botanicals to soothe, nourish, and support your skin's recovery. This is more than skincare; it's a gentle ritual of self-love. #PerudaSkincare #SensitiveSkin #HealingJourney #NaturalSkincare
• •Tired of skincare that promises the world but leaves your skin feeling stressed? At Peruda, our philosophy is simple: gentle, effective support powered by nature. Founded by a cancer survivor, our formulas are dermatologically approved for the most sensitive skin. Discover the healing power of the Amazon. #CleanBeauty #EthicalSkincare #ZurichMade
• •Beyond the Buzzwords: What 'Water-Free' Skincare Truly Means for Your Sensitive Skin.
• •My journey with cancer taught me how reactive skin can be. That's why I created Peruda. No harsh chemicals, no unnecessary additives. Just the gentle, healing power of Amazonian botanicals that helped my skin recover. If you're struggling, know you're not alone. #SkincareForSurvivors #OncologySkincare #FounderStory
• •Wrap your body in the nurturing embrace of the Amazon. Our Murumuru + Cupuaçu Body Balm melts into the skin to deliver deep, lasting hydration without a trace of greasiness. Wild-harvested butters and oils work in harmony to restore your skin's delicate barrier. Ideal for skin that needs extra care and compassion.