Brand Tone

Aspirational & Trustworthy (Primary), Casual & Relatable (Secondary)

Brand Values

• •Authenticity
• •Community
• •Exclusivity & Access
• •Customer Service
• •Quality

Best Practices

• •Lead with Authenticity: Every major marketing message, especially on the website and in ads, should reinforce the "100% Authentic" guarantee. This builds trust, which is the most critical asset in the consignment market.
• •Adapt Tone to the Platform: Maintain the professional, aspirational tone for the website and Instagram product posts, but embrace a more casual, trend-aware voice for TikTok and Instagram Reels to foster community and engagement.
• •Use the Language of the Community: Incorporate terms like "grails," "fire," "kicks," "drop," and "cop" authentically in captions and community interactions. This shows the brand is a genuine part of the culture.
• •Balance Exclusivity with Inclusivity: While the products are exclusive, the brand's voice should be welcoming. Use features like the "Shoe Request" service and ask engaging questions in social posts to make everyone from seasoned collectors to newcomers feel like part of the community.
• •Highlight Customer Experience: Leverage positive reviews by turning them into testimonials for social media or the website. Copy should consistently mention benefits like fast shipping, meticulous packaging, and responsive service to underscore the premium experience.

Social Perception

Perth Sneaker House is perceived as a legitimate, reliable, and key player in the Australian sneaker consignment market. Customers see it as a trustworthy source for authentic, high-end sneakers, known for fast delivery and professional service. The public views it as a premium, modern retailer successfully meeting the high demand for exclusive streetwear within the bustling sneaker culture.

Copy Examples

• •The Icon, Redefined. The Air Jordan 4 'Bred Reimagined'. Heritage meets modern luxury. Crafted with premium full-grain leather for the first time, this is more than a sneaker—it's a piece of history. 100% authenticity guaranteed. Secure your pair via the link in bio. #Jordan4Bred #SneakerheadAustralia #PerthSneakerHouse #AuthenticOnly
• •That feeling when the postman arrives with your PSH order. The wait is finally over. 🔥 What grail are you unboxing this week? Tag us in your pickups! #SneakerDelivery #Unboxing #NewKicks #Perth
• •Every Pair, Verified. Shop the world's most sought-after sneakers with total confidence. Our meticulous, hands-on authentication process means you only get the best. 100% guaranteed. Shop New Arrivals
• •Can't Find Your Grails? We'll Hunt Them Down. Still searching for that one pair that got away? Our Shoe Request service is here to help. Tell us what you're looking for, and our team will source it for you. Your perfect pair is just a request away. Submit a Request
• •Staff Picks: The Most Underrated Drops This Month. Don't sleep on these. The PSH team is breaking down the top 3 releases this month that deserve a spot in your rotation. From the comfort of the New Balance 2002R to the timeless style of the AJ1, here's what we're wearing. Explore Staff Picks