Brand Tone

Professional and Direct, Helpful and Informative, Trustworthy and Traditional, Accessible

Brand Values

• •Quality
• •Competitive Pricing
• •Customer Service
• •Convenience
• •Local Focus
• •Reliability

Best Practices

• •Be Direct and Clear: Use straightforward language. Avoid jargon where possible, or explain it if necessary, especially when addressing DIY customers. Focus on the benefits (e.g., "Save time with our easy online ordering and fast Perth-wide delivery").
• •Emphasize Local Connection and Trust: Regularly incorporate phrases like "WA owned," "Perth focused," "family business," and "we're here to help" to reinforce approachability and community ties.
• •Maintain a Helpful, Solution-Oriented Approach: Frame product descriptions and content around solving customer problems or achieving their project goals. For instance, instead of just listing features, explain how they benefit the user (e.g., "Our durable steel framing ensures a solid structure for peace of mind").
• •Ensure Professionalism in Every Communication: Proofread all copy meticulously. Maintain a consistent and professional look and feel across the website, emails, and any future marketing materials. This builds credibility.
• •Back Up Claims with Action (and showcase it): While the copy can state "reliable delivery" and "expert advice," the brand should actively work to gather customer testimonials or case studies (once available) to provide social proof. If "expert advice" is a key value, make it easy to access and promote this service clearly in the copy.

Social Perception

Customers interacting with the website are likely to perceive the brand as a straightforward, no-frills online supplier focused on providing a comprehensive range of building materials at competitive prices, with a local, family-run feel.

Copy Examples

• •Perth's Trusted Source for Building Supplies. Quality materials, competitive prices, and fast, reliable delivery for your next project. WA family owned and operated.
• •Keep your Perth home comfortable year-round. Explore our extensive range of quality insulationbatts. Need advice on the right R-value for your build? Our expert team is here to help.
• •More than just a supplier, we're your local Perth partner in building. As a WA family business, we believe in honest advice, fair prices, and the kind of service that built our reputation.
• •DIY Dream or Trade Reality? Whichever your project, getting the basics right is key. Our latest guide helps you choose the perfect plasterboard for a flawless finish. [Link to blog]
• •Quality Supplies, On-Site, On Time: Partner with Perth Online Building Supplies.