Brand Tone

Community-Oriented, Friendly & Welcoming, Authentic & Genuine, Enthusiastic & Passionate, Informative

Brand Values

• •Support Local: Championing local farmers, artisans, and small businesses is central.
• •Community: Fostering a sense of belonging and a gathering place for the community.
• •Quality & Freshness: Offering high-quality, fresh produce and well-crafted artisan goods.
• •Authenticity: Providing a genuine market experience with direct access to producers.
• •Tradition & Heritage: Acknowledging its history and role in the community.

Best Practices

• •Always Emphasize "Local": Continuously highlight the local aspect of vendors, products, and the community connection. Use phrases like "grown here," "made here," "your neighbours," "our community."
• •Spotlight the People: Share stories and photos of your vendors. Humanizing the market by focusing on the individuals behind the products reinforces authenticity and community.
• •Use Warm, Inviting Language: Opt for friendly, approachable words. Avoid overly formal or corporate jargon. Think "Come on down!" rather than "Attendance is requested."
• •Foster Engagement: Ask questions in social media posts, encourage sharing of market experiences, and respond to comments in a friendly and timely manner. This builds on the community value.
• •Be Descriptive and Enthusiastic: Convey the quality and appeal of the products through vivid descriptions. Show genuine passion for what the market offers (e.g., "crisp, juicy apples," "beautifully handcrafted pottery," "the irresistible aroma of fresh bread").

Social Perception

The Perth Market is widely perceived as a valuable community asset and a charming destination. Customers and the general public see it as a reliable source for fresh, high-quality local products, a great place to find unique, handcrafted items and gifts, a friendly and welcoming environment that supports local entrepreneurs, and an integral part of the Perth community fabric, offering a pleasant and engaging shopping experience. It's viewed positively as a contributor to the local economy and a promoter of sustainable practices by connecting consumers directly with producers.

Copy Examples

• •Meet Sarah from 'Sarah's Sweet Treats,' one of our amazing bakers at The Perth Market! 🍰 From farm-fresh berry pies to decadent chocolate cookies, Sarah pours her heart into every bite. Come say hi and taste the local love this Saturday, 8 AM - 1 PM! #PerthMarket #SupportLocalBakers #FreshlyBaked #CommunityLove
• •The Perth Market: Your weekly dose of fresh, local, and handmade. Discover the best of Perth, all in one vibrant place. #ShopPerth #LocalGoodness
• •More Than a Market, It's a Community. Since 1992, The Perth Market has been bringing together the finest local farmers, artisans, and food producers. Join us every Saturday for fresh finds, friendly faces, and the true taste of Perth. Located at [Address/Location details].
• •Sunshine and good vibes are always in season at The Perth Market! ☀️ Our vendors are here with the freshest produce, stunning handmade crafts, and delicious treats. What local treasures will you discover today? #PerthOntario #FarmersMarketFinds #ArtisanMade #WeekendVibes #EatLocal
• •Hello, Market Friends! Get ready for another wonderful Saturday at The Perth Market. This week, look out for [mention a specific seasonal item or new vendor], plus all your usual favourites. Supporting local has never been tastier or more inspiring! See you at the market!