Brand Tone

professional, informative, and results-oriented

Brand Values

• •Quality and Performance
• •Transparency and Trust
• •Sustainability
• •Customer Convenience
• •Expertise

Best Practices

• •Lead with the Benefit: Always start by answering the customer's primary question: "What's in it for me?" Frame product features in terms of their benefits, such as "enhance comfort," "lower energy bills," or "achieve sustainability."
• •Use "Professional & Plain" Language: Avoid overly technical jargon where possible, but maintain a professional tone. When you do use technical terms like "R-Value," explain them simply. The goal is to be an approachable expert, not an academic journal.
• •Reinforce Core Values in Every Message: Weave brand values into the copy. Mention "eco-friendly," "premium quality," "trusted Earthwool products," and "transparent pricing" consistently to build a strong brand identity.
• •Segment Your Messaging: Tailor the copy to the audience. Use direct, efficiency-focused language for "Tradies" (e.g., "priority support," "same-day pick-up"). Use benefit-focused, educational language for homeowners (e.g., "improve comfort," "safer to handle").
• •Maintain Clarity and Transparency: Emulate the "Transparency and Compliance" page across all communications. Be upfront about costs, delivery options, and product specifics. This directness builds credibility and manages customer expectations effectively.

Social Perception

The social perception is positive but limited in scope, characterized by positive, controlled feedback on their own channels, a lack of broad public discourse on third-party platforms, and being perceived primarily as a reliable product supplier rather than an installation service.

Copy Examples

• •Google Ads - Headline: Premium Earthwool Insulation - Perth Delivery Description: Boost your home's energy efficiency. Perth Insulation Centre offers top-quality, eco-friendly Earthwool batts. Flat-rate delivery across Metro Perth. Shop online now.
• •Website Banner - Headline: Control Your Comfort. Lower Your Bills. Body: Enhance your home's year-round comfort with premium Earthwool insulation. Engineered for superior thermal performance, it's the sustainable choice for Perth's climate. Browse our R-values and find the perfect fit for your home.
• •Trade-Focused Email - Subject: Your Competitive Edge: Trade Prices on Earthwool Body: Stop waiting on supplies. Open a Perth Insulation Centre Trade Account for exclusive pricing, priority support, and same-day pickup from our Canning Vale warehouse. We're built for the trade: fast, reliable, and hassle-free. Get your quote today.
• •Blog Post Intro / Social Media Post - Headline: Does R-Value Really Matter? A Quick Guide for Perth Homeowners. Body: Choosing the right insulation can feel complex, but understanding one key number makes it simple: the R-value. A higher R-value means better resistance to heat flow, keeping your home cooler in summer and warmer in winter. Learn which R-value is right for your Perth home.
• •Retargeting Ad - Headline: Still Thinking About It? We Make It Easy. Body: Get your top-quality Earthwool insulation without the hassle. With a flat $120 delivery fee to the Perth metro area and free warehouse pickup, improving your home's efficiency is just a click away. Complete your order today.