Brand Tone

Friendly, welcoming, and community-focused, balanced with a professional and informative approach for product details, conveying a local, trusted artisan bakery image.

Brand Values

• •Quality and Craftsmanship
• •Customization and Personalization
• •Community Focus
• •Customer Satisfaction
• •Creativity and Artistry

Best Practices

• •Always Use "Welcoming" Language: Start communications with friendly greetings like "Hey there!" or "Welcome to..." to maintain an approachable feel.
• •Emphasize the "Handmade" and "Local" Aspects: Consistently use phrases like "lovingly handmade," "community kitchen," and "made in Kalamunda" to reinforce brand values of craftsmanship and local identity.
• •Balance a Friendly Tone with Professional Information: While being friendly and approachable, ensure that all essential details (pricing, ingredients, pickup times) are communicated clearly and professionally to build trust.
• •Showcase the Personal and Custom Touch: Regularly feature custom orders on social media (with permission) to highlight the brand's unique selling proposition and creative capabilities.
• •Engage with the Community: Actively respond to comments and messages on social media in a warm and personal manner. Continue to foster partnerships with other local businesses to strengthen the community-focused image.

Social Perception

Positive, reliable, high-quality local business and a community hub, serving as a go-to provider for specialty cakes and cookies.

Copy Examples

• •Another magical birthday celebration in the books! ✨ We had so much fun bringing this custom creation to life. From the first sketch to the final sprinkle, it was all lovingly handmade right here in our Kalamunda kitchen. Have a special day coming up? Let's create something sweet together! #PerthCakes #CustomCakes #BirthdayMagic #PerthSweets
• •Elevate your next corporate event with treats that impress! Our custom logo cookies and branded cupcakes are the perfect way to add a sweet, personalized touch. Made with the finest ingredients and designed to match your brand, they're a delicious way to make a statement. Visit our website to get a custom quote today! #CorporateCateringPerth #BrandedCookies #PerthBusiness
• •Welcome to Perth Cake & Cookie Co! From stunning celebration cakes to delightful custom cookies, everything is lovingly handmade in our community kitchen. Come say hi and enjoy a fresh brew from our partners at Blacklist Coffee Roasters. Your sweet moment awaits.
• •The holidays are just around the corner! Don't miss out on our limited-edition Christmas cookie boxes and festive cakes. Each one is handcrafted to bring a little extra sparkle to your celebrations. Pre-order now to secure your sweet treats. Let us handle the baking while you make the memories.
• •A little sneak peek of the magic happening in the kitchen today! Every cookie is a tiny work of art, made with a whole lot of love. What design should we try next? DM us your ideas! #BehindTheScenes #CookieDecorating #PerthEats