Brand Tone

Youthful, spirited, fun, and community-oriented. The language is casual, friendly, and enthusiastic, using popular slang and emojis.

Brand Values

• •School Spirit & Identity
• •Confidence & Self-Expression
• •Trendiness & Style
• •Community

Best Practices

• •Embrace the Community Voice: Continue prioritizing user-generated content. Feature customers and ambassadors prominently and adopt their language (hashtags, slang) to stay authentic and relatable.
• •Stay Visually Driven: Let the photos and videos do most of the talking. Keep captions energetic, concise, and engaging, using questions and calls-to-action to spark conversation.
• •Speak a Consistent Language Across Platforms: Ensure the fun, spirited, and community-focused tone is consistent from Instagram captions and product descriptions to email newsletters and customer service responses.
• •Highlight the Founder's Story: Periodically referencing the brand's origin—started by a college student for college students—reinforces authenticity and connects with new and existing customers on a personal level.
• •Focus on the "Why": The copy should consistently link back to the brand's core values—not just selling clothes, but selling confidence, school pride, and the fun of the college experience.

Social Perception

Persuade Boutique is perceived as a go-to online destination for cute, trendy, and spirited collegiate apparel. Customers see it as a source for unique outfits that stand out at tailgates and game day events. The brand is viewed as being "for students, by a student," which adds a layer of authenticity and relatability. Its strong social media presence reinforces its image as being in-sync with its target audience's lifestyle and values.

Copy Examples

• •Game day just got a major glow-up! ✨ Rep your colors and turn heads from the tailgate to the stands. Who are you cheering for today?! 🏈 #GameDayBabe #SchoolSpirit #CollegeFashion
• •Beyond the Jersey. Your official outfitter for unforgettable game days and everyday style. Shop The Collection.
• •🚨 New Arrivals Alert! Your Weekend Outfit is Waiting...
• •Cute, comfy, and ready for kick-off! This officially licensed graphic tee is the perfect piece to show off your team pride. Made from ultra-soft cotton, its cropped fit pairs perfectly with your favorite denim shorts or skirt. Tie it up or wear it loose—either way, you're winning best dressed at the tailgate.
• •Tired of the same old game day look? Stand out in the stadium with Persuade Boutique! We have the cutest, officially licensed collegiate gear that's anything but basic. Free shipping on orders over $75! Shop now and own your spirit.