Brand Tone

Friendly and Approachable, Youthful and Trendy, Creative and Expressive, Confident and Quality-Focused, Proudly French

Brand Values

• •Personalization & Individuality
• •Quality
• •Customer Proximity & Service
• •Made in France / Local Production
• •Eco-Responsibility
• •Creativity & Style

Best Practices

• •Embrace "Tu" (Informal "You" in French): Given their primary French audience and friendly tone, continue using the informal "tu" in French communications. For English translations, maintain a similarly casual and direct "you."
• •Highlight Uniqueness and Self-Expression: Consistently weave in language that empowers customers to express their individuality, creativity, and personal style (e.g., "your style," "uniquely yours," "express yourself").
• •Subtly Reinforce Quality and Origin: Mention "premium quality," "Made in France," or "Parisian workshop" where relevant, without overdoing it, to build trust and justify value.
• •Use Engaging Questions and Emojis (especially on social media): Foster interaction by asking questions and using relevant emojis to maintain a youthful, friendly, and approachable vibe.
• •Maintain a Positive and Enthusiastic Voice: The copy should reflect excitement about the products and the creative possibilities they offer customers. Words like "magic," "masterpiece," "joy," and "level up" can contribute to this.

Social Perception

Positive for Customization, Associated with Quality, Responsive Customer Service, Trendy and Modern, Seen as a leading French personalization site

Copy Examples

• •📱✨ Level up your look! Our new [Pattern/Theme] phone case collection just dropped! Crafted with ❤️ in our Paris workshop, because your tech deserves to be as unique as you. Which one screams 'you'? 👇 #Personalizz #MadeInFrance #CustomPhoneCase #StyleTonMobile
• •🎁 The Perfect [Holiday] Gift? Make it Personalizz! ✨ Design unique, high-quality custom treasures for your loved ones. From phone candy to cozy custom sweats, give a gift that tells their story. Shop now & spread the joy! #PersonalizzYourGift #PremiumQuality
• •🌿 Go Green, Stay You! 🌎 Discover our new eco-friendly collection! Personalize organic cotton tees and totes, printed with love and water-based inks right here in France. Style that feels good, inside and out. Explore the collection -> [Link] #EcoChic #PersonalizzResponsable #SustainableStyle
• •Watch the magic happen! 🤩 From your design to a one-of-a-kind masterpiece. That's the Personalizz promise: premium quality, made just for you in our Paris atelier! 🇫🇷 What would you customize? #PersonalizzBTS #CustomPrinting #ParisAtelier #UniqueStyle
• •Bored of basic? 😒 Your phone, your rules! Design a unique case with Personalizz and let your personality shine. Durable, stylish, and totally YOU. Tap to create your vibe! ✨ #Personalizz #StudentStyle #CustomTech #ExpressYourself