Brand Tone

Heartfelt & Sentimental, Friendly & Approachable, Promotional & Enthusiastic, Helpful & Celebratory

Brand Values

• •Celebration of Individuality
• •Creating Meaningful Connections
• •Variety & Choice
• •Gift-Giving Made Easy
• •Customer Satisfaction (Aspirational)

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., heartfelt, friendly, enthusiastic), provides examples of do's and don'ts, and lists preferred vocabulary and phrases. Share this with everyone who writes for the brand.
• •Focus on the "Why": Always circle back to the core reason customers buy personalized gifts – to express emotion, celebrate moments, and create unique connections. Let this emotional core infuse the copy.
• •Be Authentic and Empathetic: When addressing customer concerns or writing about sensitive occasions (like memorials), ensure the tone is genuinely empathetic and supportive, not just transactional.
• •Use Consistent Language and Imagery: Whether it's website copy, email newsletters, or social media updates, the language style, use of emojis (if any), and overall feel should be harmonious and instantly recognizable as Personalized Planet.
• •Review and Iterate: Regularly review all customer-facing copy to ensure it aligns with the desired tone. Gather feedback (even from customer service interactions) to understand how the tone is being perceived and make adjustments as needed. This is especially crucial given the mixed reviews regarding customer experience.

Social Perception

The social perception of Personalized Planet is somewhat polarized: positive praises the uniqueness, negative expresses disappointment concerning product quality, shipping & delivery, and customer service.

Copy Examples

• •(Heartfelt & Sentimental - For an Anniversary Gift Ad) Remember that day? Etch it forever. Our personalized anniversary collection helps you tell your unique love story, one beautiful detail at a time. Create a gift as timeless as your bond.
• •(Friendly & Approachable - For a Social Media Post about New Arrivals) Hey, gift-givers! 👋 We've just dropped a fresh batch of super cool personalized goodies perfect for making someone's day (or your own!). Swing by the Planet and see what sparks joy!
• •(Promotional & Enthusiastic - For a Holiday Sale Email Subject Line) 🎁 Unwrap AMAZING Deals! Up to 50% OFF Personalized Holiday Magic! ✨
• •(Helpful & Celebratory - For a Blog Post Titled "Finding the Perfect Graduation Gift") Caps off to the grad! 🎓 Finding a gift that says 'Congrats, you did it!' can be tricky. Let us help you discover unique personalized treasures that celebrate their huge achievement and bright future.
• •(Combined Tone - For a Product Description of a Personalized Mug) Start their day with a smile! 🥰 Our custom photo mugs turn your favorite memories into their favorite morning ritual. Easy to design, delightful to give, and guaranteed to warm their heart (and their coffee!).