Brand Tone

warm, sentimental, and caring

Brand Values

• •Thoughtfulness
• •Personal Connection
• •Craftsmanship and Quality
• •Uniqueness

Best Practices

• •Use "You" and "Your": Speak directly to the customer to make the experience feel personal and one-on-one. Frame products around their story, their family, and their memories.
• •Focus on Emotion Over Features: Instead of just saying "engraved bracelet," say "a bracelet that tells your family's story." Connect the product to the feeling it evokes as love, nostalgia, celebration, or comfort.
• •Tell a Story: Use copywriting to paint a picture. Describe the moment a person will receive the gift or the joy a child will feel with their personalized toy. This adds value beyond the physical item.
• •Incorporate Words of Warmth and Care: Use a vocabulary that reinforces the brand's values. Words like "lovingly," "crafted," "cherished," "heartfelt," and "special" help build a sentimental and trustworthy tone.
• •Maintain a Consistent Founder's Voice: Since the brand is "Personalized By Nadine," infusing Nadine’s persona (even if fictional) into the communication makes it more authentic. Short notes in product descriptions or emails signed by "Nadine" can enhance this personal connection.

Social Perception

The brand, despite being pre-launch, operates in a market where personalized gifts are perceived very positively. Customers express delight in the ability to create custom items, often for significant life events, viewing them as cherished keepsakes filled with emotional value.

Copy Examples

• •Capture a moment that lasts forever. ✨ Introducing our custom-engraved photo lockets—the perfect way to keep your most cherished memories close to your heart. Tell us the story you'd carry inside. #PersonalizedByNadine #KeepsakeJewelry #MadeWithLove
• •More Than a Gift, It's a Memory. Create one-of-a-kind treasures for the ones who mean the most.
• •Wrap your little one in a story all their own. Our ultra-soft dream blankets are lovingly embroidered with their name and birthdate, creating the perfect companion for every naptime and adventure. Made from 100% organic cotton, it’s a gentle hug they can hold onto for years to come.
• •Make this holiday unforgettable, Nadine...
• •The Gift They'll Never Forget. Unique, Personalized, and Straight from the Heart.