Brand Tone

Heartfelt & Emotional, Friendly & Approachable, Celebratory & Joyful, Helpful & Customer-Oriented, Proudly Local (UAE)

Brand Values

• •Connection & Relationships
• •Personalization & Uniqueness
• •Quality
• •Thoughtfulness & Care
• •Joy & Happiness
• •Sustainability/Eco-friendliness
• •Accessibility & Convenience

Best Practices

• •Prioritize Emotional Language: Consistently use words that evoke warmth, joy, care, and connection. Focus on the *feeling* the card or gift will create for the recipient (e.g., "brighten their day," "show you care," "unforgettable moment").
• •Emphasize Personalization and Uniqueness: Always highlight the ability to customize and make the gift one-of-a-kind. Use phrases like "your special touch," "uniquely yours," "tailored for them."
• •Maintain a Helpful and Positive Voice: Ensure all communications, from website copy to customer service interactions (especially on channels like WhatsApp and Instagram where they are noted to be more responsive), are friendly, supportive, and solution-oriented.
• •Showcase Local Pride and Sustainability: Where appropriate, subtly weave in messages about being "Made in the UAE" and using "eco-friendly" materials, as these are stated values and differentiators.
• •Create a Simple Style Guide: Develop a brief internal guide with key brand phrases, "do's and don'ts" for tone (e.g., Do: sound genuine and heartfelt; Don't: use overly formal or generic corporate language), and examples of on-brand copy to ensure everyone writing for the brand is aligned.

Social Perception

Positive for Personalization and Design, Go-To for Online Cards, Value for Money, Reliable for Delivery (Generally), Mixed Customer Service Feedback, Expanding Offering

Copy Examples

• •Headline: Make Their Day, Your Way. ✨ Body: Don't just send a card, send a piece of your heart. With Share the Love, create stunning, personalized greeting cards online in minutes. Add your photos, pen your thoughts, and let us deliver a smile across the UAE. Because every occasion deserves a personal touch. #ShareTheLoveUAE #PersonalisedCardsDubai #HeartfeltConnections
• •Headline: From Our Hands to Their Heart. UAE-Made with Love. ❤️🇦🇪 Body: Crafted with care and eco-friendly materials, right here in the UAE. Choose from over 4000 designs or create your own masterpiece. Add flowers, balloons, or a special gift to make it unforgettable. Share the Love – because thoughtful gestures speak volumes. #MadeInUAE #EcoFriendlyGifts #DubaiCards
• •Headline: That "OMG, You Remembered!" Feeling? Delivered. 🚚💨 Body: Life gets busy, but showing you care is easy with Share the Love. Pick a card, personalize it perfectly, and we’ll handle the rest – even same-day delivery! Be the reason for their brightest smile today. #CardDeliveryUAE #ThoughtfulGifting #MakeSomeoneSmile
• •Headline: Celebrate Every Little Big Moment. 🎉 Body: Birthdays, anniversaries, or just because… Turn any day into a celebration with a unique card from Share the Love. It’s more than paper; it’s a connection, a memory, a way to truly share the love. Explore thousands of designs and gift add-ons. #PersonalisedGiftsUAE #CelebrateLove #JoyfulMoments
• •Headline: Your Words, Beautifully Wrapped. 💌 Body: Finding the perfect words is just the start. At Share the Love, we help you present them beautifully. Our high-quality, personalized cards and gifts are designed to create lasting emotional connections. What message will you share today? #CustomCardsDubai #ShareYourHeart #MeaningfulGifts