Brand Tone

Friendly and Approachable, Helpful and Customer-Focused, Appreciative and Sincere, Stylish and Quality-Conscious

Brand Values

• •Personalisation and Uniqueness
• •Customer Satisfaction
• •Quality Craftsmanship
• •Affordability
• •Passion

Best Practices

• •Always Use a Personal and Friendly Voice: Address customers warmly, use "I" and "we" to foster a connection, and sign off with a personal touch where appropriate (like Lisa does).
• •Emphasize Helpfulness and Customer Care: Proactively offer assistance, make it easy for customers to ask questions, and frame communications around ensuring their satisfaction.
• •Highlight the "Handmade" and "Quality" Aspects: Gently remind customers of the care and craftsmanship that goes into each personalised item. Use descriptive words that convey quality without being overly technical.
• •Show Appreciation: Regularly thank customers for their support, reviews, and for choosing PersonalisebyLisa. This reinforces the sincere and appreciative aspect of the brand.
• •Keep it Clear and Positive: Ensure all communications are easy to understand, positive in nature, and reflect the joy of creating and receiving a personalised item. Avoid overly complex jargon.

Social Perception

Highly Trusted and Reliable, Excellent Quality for Price, Personal and Caring Service, Ideal for Gifting, Stylish and On-Trend

Copy Examples

• •Headline: "Your Style, Uniquely Yours. ✨ Create a personalised accessory that tells your story. From phone cases to travel tags, Lisa helps you add that perfect personal touch. #PersonaliseByLisa #HandmadeWithLove"
• •Product Description Snippet (for a phone case): "Treat yourself (or someone special!) to a phone case that’s as unique as you are. Lovingly handcrafted and personalised with your initials, it’s the perfect blend of stylish protection and personal flair. We’re passionate about quality you can feel! #CustomPhoneCase #GiftIdeas"
• •Social Media Post (Customer Service Focus): "Got a question about your personalisation? Or need a special gift in a hurry? Just send me a message! I’m Lisa, and I’m here to help you create the perfect piece. Your happiness is my priority! 😊 #CustomerCare #PersonalisedGifts #[PersonaliseByLisa](https://www.instagram.com/PersonaliseByLisa/)"
• •Email Subject Line: "A Little Something Just For You (or a Loved One!) from PersonalisebyLisa"
• •Website "About Us" Excerpt: "It all started with a search for something special and personalised for my little one. That spark grew into PersonalisebyLisa, where my passion for beautiful, handcrafted accessories comes to life. My goal? To bring you high-quality, affordable pieces that you can make truly your own, all while ensuring you have a wonderful experience with us. Thank you for being part of our story! - Lisa ♡"