Brand Tone

Creative, Empowering, and Approachable

Brand Values

• •Self-Expression and Creativity
• •Accessibility
• •Quality and Durability
• •Versatility

Best Practices

• •Focus on "You, the Creator": Always frame the copy around the customer's creativity and power. Use words like "You," "Your," "Create," "Design," and "Imagine" to place them at the center of the story.
• •Emphasize Simplicity and Accessibility: Consistently mention the "no minimum order" benefit and the ease of the design process ("upload, add text, order"). This removes intimidation and reinforces the brand's approachable nature.
• •Use Action-Oriented Language: Start sentences with strong verbs that encourage action. Instead of "Our stickers can be used for," write "Transform your gear with..." or "Brighten up your home with..."
• •Showcase Versatility through Storytelling: In social media and blog posts, feature real-life examples. Share stories of a student decorating their dorm, a small business branding their packages, or a parent creating custom party favors. This demonstrates the product's value in a relatable way.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the creative, approachable, and empowering tone is reflected not just in words but also in the visuals. Use bright, clean, and inspiring imagery that shows the products in use by a diverse range of people, reinforcing the idea that customization is for everyone.

Social Perception

Personalise EU is perceived as a practical and accessible solution for custom printing, valued by individuals, artists, students, and small businesses for affordable, low-quantity orders and reliable service.

Copy Examples

• •Your laptop is with you all day. Why should it look like everyone else's? Ditch the boring and design a laptop skin that's 100% you. Upload your art, a favorite photo, or choose one of our designs. It's your canvas. Make it a masterpiece. #PersonaliseEU #LaptopSkin #CustomStickers
• •Don't just decorate your walls. Personalise them. From motivational quotes for your gym to a magical forest for the kids' playroom. Upload your design and create a space that tells your story. No minimum order.
• •✨ An Exclusive Offer to Bring Your Ideas to Life
• •Fuel your day with a dose of positivity! Our durable, water-resistant motivational stickers are perfect for your water bottle, phone, or journal. Create your own set with quotes that inspire you, or choose from our ready-made designs. Stick them where you'll see them and make every day a great one.
• •Your Brand, Your Stickers. Need custom logo stickers for your packaging, products, or events? Get vibrant, durable, and easy-to-apply stickers with no minimum order. Perfect for startups and small businesses who need flexibility. Upload your logo and order in minutes!