Brand Tone

Friendly and Approachable, Heartfelt and Emotional, Customer-Centric and Supportive, Authentic and Sincere

Brand Values

• •Personal Connection and Relationships
• •Individuality and Uniqueness
• •Handcrafted Quality
• •Customer Happiness
• •Responsibility
• •Speed and Reliability

Best Practices

• •Emphasize "You" and "Your Story": Always focus the narrative on the customer and their desire to create a meaningful gift for someone special. Use direct address ("you," "your") to make it personal.
• •Highlight the "Handmade" and "Heartfelt" Aspects: Consistently reinforce that products are not mass-produced but crafted with care and love, making them unique.
• •Share the Founders' Story and Mission: Weave in the relatable origin story of Rhys and Lukas wanting to make gift-giving more meaningful. This builds authenticity and connection.
• •Use Warm, Emotional Language: Incorporate words that evoke feelings of joy, love, connection, and cherished memories. Phrases like "bring a smile," "touch the heart," "special moments" align with the brand's mission.
• •Maintain a Friendly, Supportive Voice: Even in transactional communications or FAQs, keep the tone approachable and helpful, reinforcing that the customer is at the center of their operations. Ensure transparency, especially regarding how personalization works and delivery times.

Social Perception

Trusted Source for Personalized Gifts, Reliable Service, Provider of Meaningful Products

Copy Examples

• •Headline: More Than Just a Gift, It's a Memory Made by Hand. Body: Remember that inside joke? That special date? That one photo that says it all? We'll help you weave those precious moments into a unique, handcrafted gift that speaks straight from the heart. Because the best gifts aren't just given, they're *felt*.
• •Headline: Crafted with Love, Just For Them (and By You!). Body: You bring the inspiration, we'll bring the craftsmanship! Design a truly personal gift that shows them how much you care. From our little workshop to their hands, each piece is made with love and attention to detail, ensuring a smile with every unwrap.
• •Headline: Finding the Perfect Gift Used to Be Hard. We Changed That. Body: We get it. We've been there – searching for a gift that’s truly special and meaningful. That’s why we started Personalify! Let us help you create a one-of-a-kind present that will be cherished for years to come. Fast, easy, and straight from the heart.
• •Headline: Your Story, Their Smile. That's the Personalify Promise. Body: Every photo, every name, every shared memory tells a story. At Personalify, we turn those stories into beautiful, personalized gifts that spark joy and celebrate connections. What special moment will you commemorate today?
• •Headline: Gifts as Unique as Your Loved Ones. Handmade with Heart in Germany. Body: Forget off-the-shelf. Give something truly memorable. Our small team lovingly handcrafts each personalized item right here in our German manufactory, ensuring your gift is as unique and special as the person receiving it. Plus, we ship it climate-neutrally!